Jesse Purewal

VP, Corporate Marketing & Brand

Professional Overview
Jesse Purewal is an accomplished marketing and brand executive with over 20 years of experience driving strategic transformations and elevating global brands. As the VP of Corporate Marketing & Brand at PagerDuty, he oversees the company's integrated marketing initiatives, brand positioning, and go-to-market strategies to fuel growth and enhance market presence.

Experience Summary

Current Role
In his current role at PagerDuty, Jesse is responsible for leading the company's corporate marketing and brand management efforts. He provides strategic direction to the marketing team, develops impactful campaigns, and aligns the brand with the company's business objectives. Under his leadership, PagerDuty has strengthened its brand recognition, expanded its digital footprint, and enhanced customer engagement.

Career Progression
Prior to joining PagerDuty, Jesse held senior marketing and advisory roles at leading technology companies. As the SVP and Head of Brand at Qualtrics, he was instrumental in shaping the brand's global positioning and spearheading high-profile marketing initiatives. Additionally, he served as an Executive Producer, hosting thought-leadership content that amplified Qualtrics' industry expertise. Earlier in his career, Jesse was a Partner at Prophet, a renowned brand strategy and marketing consultancy, where he advised clients across the high-tech and telecommunications sectors.

Academic Background
Jesse holds a Bachelor's degree in Business Administration from the University of California, Berkeley, with a concentration in Marketing and Entrepreneurship.

Areas of Expertise

• Brand strategy and positioning

• Integrated marketing and campaign development

• Digital marketing and content optimization

• Market and competitive analysis

• Strategic planning and execution

• Stakeholder management and cross-functional collaboration

Professional Impact
During his tenure at Qualtrics, Jesse led the brand's global expansion and drove a 25% increase in brand awareness among key customer segments. He also developed an award-winning thought leadership program that generated over 1 million views and elevated Qualtrics' position as a leading authority in experience management. At PagerDuty, Jesse is currently focused on enhancing the company's brand presence, optimizing its digital marketing strategies, and aligning the marketing function with the overall business objectives.

Conclusion
With his extensive experience in brand strategy, marketing leadership, and industry expertise, Jesse Purewal is well-positioned to drive continued success at PagerDuty. His proven track record of transforming global brands and delivering measurable results make him a valuable asset to the company as it navigates the dynamic technology landscape.