Jesse Thomas
CEO & Co-Founder
Jesse Thomas is an accomplished entrepreneur and industry leader, currently serving as the CEO and Co-Founder of Picky Bars, Inc., a thriving health and wellness company based in Bend, Oregon. With over a decade of experience in the sports and outdoor industry, Jesse has demonstrated a proven track record of success in driving innovation, building high-performing teams, and delivering exceptional results.
Professional Overview
As the CEO and Co-Founder of Picky Bars, Jesse is responsible for setting the strategic vision, overseeing day-to-day operations, and leading a talented team to create industry-leading products and services. His expertise spans product development, brand strategy, marketing, and business development, with a deep understanding of the health and fitness market.
Experience Summary
Current Role
Jesse has served as the CEO and Co-Founder of Picky Bars since 2010, where he has been instrumental in transforming the company into a recognized leader in the health and nutrition space. Under his leadership, Picky Bars has experienced sustained growth, expanded its product portfolio, and established a strong brand presence in both the retail and e-commerce channels. Jesse's strategic vision and collaborative approach have been key drivers in the company's success, enabling it to meet the evolving needs of health-conscious consumers.
Career Progression
Prior to his current role, Jesse held various positions that have contributed to his well-rounded expertise. He served as the VP, Picky Bars - LSF Executive Team at Laird Superfood, where he played a pivotal role in the company's strategic initiatives and integration. Additionally, Jesse enjoyed a successful career as a professional triathlete, earning two Ironman championships and serving as a respected columnist for Triathlete Magazine. Earlier in his career, he co-founded Ardica Technologies, a technology startup focused on outdoor gear and apparel, and gained valuable experience in experiential marketing while interning at General Motors R*Works.
Academic Background
Jesse holds a bachelor's degree in Mechanical Engineering from the University of California, Berkeley, where he demonstrated academic excellence and a passion for problem-solving.
Areas of Expertise
- Product development and innovation
- Brand strategy and marketing
- Business development and partnerships
- Team leadership and organizational management
- Sports and health/wellness industry expertise
Professional Impact
Throughout his career, Jesse has made significant contributions to the sports and outdoor industry. As a professional triathlete, he inspired others through his athletic achievements and shared his insights as a columnist for Triathlete Magazine. As the CEO and Co-Founder of Picky Bars, he has driven the company's growth, expanded its product portfolio, and established it as a trusted brand in the health and wellness space.
Conclusion
Jesse Thomas is a dynamic and visionary leader who has consistently demonstrated his ability to drive innovation, foster collaboration, and deliver exceptional results. With his diverse background, industry expertise, and entrepreneurial spirit, he is poised to continue leading Picky Bars to new heights and making a lasting impact on the health and wellness industry.
