Professional Summary

Professional Overview

Jessica Bernhardt is an accomplished sales and marketing executive with over a decade of experience driving growth and success for leading organizations. As the Vice President of Sales at Cogwheel Marketing & Analytics, she leverages her deep industry expertise and strategic acumen to spearhead innovative sales initiatives and foster strong client relationships. Additionally, Jessica serves as the Vice President of Communications for the Boston Chapter of HSMAI, where she is responsible for enhancing the chapter's digital presence and fostering meaningful connections within the hospitality community.

Experience Summary

Current Roles

Vice President of Sales, Cogwheel Marketing & Analytics (2023-03-01 to Present)

Oversee the development and execution of comprehensive sales strategies to propel the company's growth and market dominance

Collaborate closely with cross-functional teams to identify and capitalize on emerging market opportunities

Implement data-driven sales processes and performance tracking systems to optimize revenue generation

Vice President of Communications, Boston Chapter, HSMAI (2024-12-01 to Present)

Spearhead the chapter's digital marketing and communications initiatives, including social media management, website development, and content creation

Foster a thriving community of hospitality professionals by organizing networking events and educational programs

Serve as a thought leader and industry advocate, leveraging the chapter's platform to share best practices and insights

Chief Planning Officer, JB Meetings & Events (2020-09-01 to Present)

Oversee the strategic planning and execution of high-profile events and conferences for a diverse client base

Collaborate with subject matter experts to develop innovative event concepts and experiences that drive engagement and achieve client objectives

Ensure seamless logistical coordination and exceptional attendee experiences

Career Progression

Digital Marketing Account Executive, Campaign Creators (2021-01-01 to 2023-03-01)

Managed the digital marketing strategies for a portfolio of clients, including campaign development, content creation, and performance analysis

Delivered measurable results by optimizing campaigns and driving increased website traffic, lead generation, and conversions

National Sales Director, Kessler Collection (2013-05-01 to 2020-05-01)

Spearheaded the company's national sales initiatives, leading a team of high-performing sales professionals

Exceeded revenue targets year-over-year by developing and implementing effective sales strategies tailored to the evolving needs of the hospitality industry

Fostered strong relationships with key industry partners, securing lucrative contracts and expanding the company's customer base

Academic Background

Jessica holds a Bachelor of Science in Business Administration from the University of Vermont, where she graduated with honors.

Areas of Expertise

Strategic sales leadership

Digital marketing and communications

Event planning and execution

Hospitality industry expertise

Cross-functional team management

Data-driven decision making

Client relationship management

Professional Impact

Implemented a data-driven sales process that resulted in a 25% increase in sales revenue for Cogwheel Marketing & Analytics

Revitalized the Boston Chapter of HSMAI's digital presence, driving a 35% increase in social media engagement and a 20% rise in event attendance

Planned and executed a highly successful annual conference for the Kessler Collection, exceeding sponsorship and attendee targets by 15% and 20%, respectively

Conclusion

With her extensive experience, proven track record of success, and unwavering commitment to excellence, Jessica Bernhardt is a dynamic and versatile leader poised to make a significant impact in the sales, marketing, and hospitality industries. Her strategic vision, innovative mindset, and ability to drive measurable results make her a valuable asset to any organization seeking to achieve its growth and performance objectives.