Jessica Burke

Professional Overview

Jessica Burke is an accomplished communications and marketing executive with extensive experience in the arts and media industries. As the Director of Communications and Marketing at Storm King Art Center, she oversees the organization's strategic communications initiatives, brand management, and integrated marketing campaigns. With a strong background in global communications, digital marketing, and event planning, Jessica leverages her versatile skillset to drive brand awareness, audience engagement, and institutional growth.

Experience Summary

Current Role

As the Director of Communications and Marketing at Storm King Art Center, Jessica is responsible for developing and implementing comprehensive communication strategies that amplify the organization's mission, programs, and impact. She leads a team of marketing professionals to execute engaging digital content, media relations, and public events that showcase Storm King's world-renowned contemporary art collection and outdoor sculpture park. Under her leadership, the organization has achieved record-breaking attendance and increased its digital following by 35% over the past three years.

Career Progression

Prior to joining Storm King, Jessica served as the Senior Manager of Global Communications at the Guggenheim Museum, where she managed the museum's international media relations and digital marketing campaigns. She also held the position of Marketing Director at SAVEUR Magazine, where she spearheaded multi-channel marketing initiatives that drove audience growth and increased brand visibility. Earlier in her career, Jessica worked as an Associate Marketing Manager at Time Inc.'s The Parenting Group, where she honed her skills in content creation, event planning, and audience engagement.

Academic Background

Jessica holds a Bachelor of Arts degree in Advertising from the S.I. Newhouse School of Public Communications at Syracuse University, as well as a Bachelor of Arts degree in Art History from the Syracuse University College of Arts and Sciences. Her interdisciplinary education has equipped her with a unique understanding of the intersection between creative expression, marketing, and audience engagement.

Areas of Expertise

• Strategic communications and brand management

• Integrated marketing campaigns and digital content creation

• Media relations and public relations

• Event planning and audience engagement

• Arts and cultural institution management

• Collaboration with cross-functional teams and stakeholders

Professional Impact

Throughout her career, Jessica has demonstrated a passion for leveraging communications and marketing to amplify the mission and impact of arts and cultural organizations. At Storm King Art Center, she has spearheaded innovative initiatives that have expanded the organization's reach and engagement with its diverse audience. Her work has been recognized with numerous awards, including the American Alliance of Museums' Excellence in Marketing and Communications Award and the Public Relations Society of America's Silver Anvil Award.

Conclusion

With her proven track record of success, Jessica Burke is a strategic communicator and marketing leader who is poised to continue driving transformative change within the arts and cultural sector. Her versatile skill set, coupled with her deep industry expertise and commitment to excellence, make her a valuable asset to any organization seeking to enhance its brand visibility, audience engagement, and overall impact.