Jessica Denoble
Vice President Of Merchandising, Los Angeles, California
Professional Overview
Jessica Denoble is an accomplished retail executive with over 15 years of experience driving merchandising strategy and growth for leading fashion brands. As the Vice President of Merchandising at Fabletics, she oversees the company's global product assortment, ensuring alignment with evolving consumer trends and brand identity. Leveraging her deep industry expertise, Jessica has a proven track record of optimizing merchandising processes to enhance profitability and market competitiveness.
Experience Summary
Current Role
As the Vice President of Merchandising at Fabletics, Jessica is responsible for the strategic planning, development, and execution of the brand's product line. In this role, she leads a talented team of merchandisers, overseeing the full product lifecycle from concept to delivery. Under her guidance, Fabletics has successfully expanded its reach, introducing innovative collections that resonate with the brand's active and fashion-forward customer base. Jessica's data-driven approach, combined with her keen eye for design and market trends, has been instrumental in driving Fabletics' growth and solidifying its position as a leading activewear and lifestyle brand.
Career Progression
Prior to joining Fabletics, Jessica held progressive leadership roles in merchandising at renowned brands such as Lucky Brand and Coach. As the Senior Director of Merchandising at Lucky Brand, she spearheaded the revitalization of the brand's product assortment, resulting in improved sell-through and customer satisfaction. Earlier in her career, Jessica honed her analytical and strategic skills as a Merchandising Manager and Senior Buyer at Coach, where she played a key role in expanding the brand's handbag and accessories categories across North America.
Academic Background
Jessica holds a Bachelor of Arts degree in Fashion Merchandising from the University of Southern California, where she graduated with distinction and received several academic accolades.
Areas of Expertise
- Omnichannel merchandising strategy
- Product life cycle management
- Assortment planning and optimization
- Trend forecasting and brand alignment
- Inventory management and allocation
- Cross-functional team leadership
- Data-driven decision making
Professional Impact
During her tenure at Fabletics, Jessica has led the development and launch of several highly successful product collections, including the brand's first-ever athleisure line for men, which has driven significant revenue growth and expanded the company's customer base. Additionally, she has championed the implementation of advanced analytics tools and processes, enabling the merchandising team to make more informed, data-driven decisions and respond swiftly to evolving market conditions.
Conclusion
With her exceptional merchandising expertise, strategic vision, and collaborative leadership style, Jessica Denoble is poised to continue driving Fabletics' growth and innovation in the dynamic retail landscape. Her passion for elevating the customer experience and her ability to translate market insights into successful product strategies make her a valuable asset to the organization.
