Professional Summary
Professional Overview
Jessica Easter is an accomplished marketing executive with extensive experience in the sporting goods and retail industries. As the Director of Global Marketing for Softgoods, Retail, and Community at Wilson Sporting Goods Co., she oversees strategic brand development, marketing initiatives, and community engagement across international markets.
Experience Summary
Current Role
In her current position, Jessica is responsible for driving global marketing strategies for Wilson's softgoods, retail, and community-focused product lines. She leads cross-functional teams to ensure consistent brand messaging, innovative campaign execution, and strengthened customer relationships worldwide. Under her guidance, Wilson has seen significant growth in market share and brand affinity within its key customer segments.
Career Progression
Prior to her current role, Jessica served as the Director of Global Brand Strategy and Transformation at Wilson, where she spearheaded the company's international brand repositioning efforts. She has also held various leadership positions at lululemon, including Director of Brand Marketing and Community for North America and International Markets, as well as Regional Manager of Community for the Western United States. Jessica's diverse background also includes stints at dosist, where she was the Vice President of Marketing, and the Tiger Woods Foundation, where she managed event operations.
Academic Background
Jessica holds a Master's degree in Sport Management from the University of San Francisco and a Bachelor of Arts in Communication from the University of Southern California.
Areas of Expertise
- Strategic brand development and transformation
- Integrated marketing campaign execution
- Community-driven engagement and activation
- Cross-functional team leadership and collaboration
- Data-driven decision-making and performance optimization
Professional Impact
Throughout her career, Jessica has consistently delivered measurable results for the organizations she has served. At Wilson, she has been instrumental in driving double-digit growth in softgoods and retail sales, while also strengthening the brand's community presence and loyalty. At lululemon, she was recognized for her innovative marketing strategies that contributed to the brand's rapid expansion and enhanced customer loyalty.
Conclusion
With a proven track record of success in the sporting goods and retail industries, Jessica Easter is a strategic and dynamic marketing leader. Her extensive experience, industry expertise, and commitment to community engagement make her a valuable asset to Wilson Sporting Goods Co. as the company continues to strengthen its global brand presence and drive sustainable growth.
