Jessica Gatti
Vice President, Marketing - Head of Clover Brand / Content / Social
Professional Overview
Jessica Gatti is a seasoned marketing executive with over 18 years of experience driving impactful brand strategy, digital transformation, and social media engagement across the financial services and technology industries. In her current role as Vice President of Marketing - Head of Clover Brand / Content / Social at Clover, she is responsible for leading the strategic direction and execution of the company's omnichannel marketing initiatives to enhance brand awareness and customer loyalty.
Experience Summary
Current Role
As Vice President of Marketing at Clover, Jessica oversees the Clover brand, content, and social media functions. She is instrumental in developing and implementing integrated marketing campaigns that effectively communicate Clover's value proposition and increase engagement with its merchant customers. Under her leadership, the Clover brand has experienced significant growth and recognition within the payments processing and small business technology sectors.
Career Progression
Prior to joining Clover, Jessica held various leadership positions at Fiserv and First Data Corporation, where she spearheaded the development and execution of successful marketing strategies for their global business solutions and corporate sponsorship programs. She also brings extensive agency-side experience from her tenure at TMP Worldwide and Gravity Media, where she collaborated with clients to craft innovative digital marketing and customer engagement initiatives.
Academic Background
Jessica holds a Bachelor of Arts degree in Marketing and Communications from the University of Pennsylvania.
Areas of Expertise
- Brand strategy and positioning
- Omnichannel marketing campaign development and execution
- Digital transformation and social media management
- Sponsorship and partnership activation
- Customer acquisition and retention
- Data-driven marketing optimization
Professional Impact
During her career, Jessica has consistently delivered measurable results for her employers and clients. At First Data, she led the strategic development and implementation of the company's corporate sponsorship program, which resulted in a 25% increase in brand awareness and a 15% boost in customer engagement. At Clover, she has spearheaded the creation of a content-driven social media strategy that has driven a 40% year-over-year growth in the company's social media following and a 30% increase in website traffic.
Conclusion
With her extensive experience, strategic vision, and proven track record of success, Jessica Gatti is a valuable asset to Clover and the broader financial technology industry. Her ability to blend data-driven insights with creative marketing solutions has consistently enabled her to drive impactful results and position her employers for sustained growth and market leadership.
