Jessica Gross

Senior Paid Media Strategist | San Diego, California

Professional Overview

Jessica Gross is a seasoned Senior Paid Media Strategist with over 5 years of experience driving impactful digital marketing campaigns. She specializes in developing and executing highly targeted paid media strategies across social, search, and programmatic channels to maximize customer acquisition and brand awareness for her clients.

Experience Summary

Current Role

As the Senior Paid Media Strategist at Cymbiotika LLC, Jessica is responsible for overseeing the planning, implementation, and optimization of all paid media initiatives. She collaborates closely with cross-functional teams to develop comprehensive digital marketing strategies that align with the company's business objectives and audience preferences. Through her analytical approach and data-driven decision making, Jessica has consistently delivered impressive ROI and campaign performance for Cymbiotika.

Career Progression

Prior to her current role, Jessica held various digital marketing positions at leading agencies, including Paid Social Campaign Manager at MuteSix and Digital Marketing Manager at mdg and Emergent Digital. In these roles, she gained extensive experience in paid media strategy, campaign management, audience targeting, and performance optimization. Jessica's ability to leverage the latest marketing technologies and data insights has enabled her to drive exceptional results for her clients throughout her career.

Academic Background

Jessica holds a Bachelor of Science degree in Marketing from the University of California, San Diego, where she graduated with honors.

Areas of Expertise

• Paid media strategy and campaign management across social, search, and programmatic channels

• Audience targeting and segmentation, including the use of advanced targeting techniques

• Data analysis, reporting, and performance optimization to drive continuous improvement

• Cross-channel campaign integration and synergy

• Collaboration with creative, content, and analytics teams to deliver holistic marketing solutions

Professional Impact

• Achieved a 23% increase in ROAS for a leading e-commerce client through the implementation of a multi-channel paid media strategy

• Spearheaded the launch of a successful influencer marketing program for a health and wellness brand, resulting in a 35% uplift in social engagement and a 15% increase in website traffic

• Optimized paid search campaigns for a B2B software client, leading to a 40% reduction in CPA and a 28% increase in lead generation

Conclusion

With her proven track record of success, Jessica Gross is a highly skilled and results-driven Senior Paid Media Strategist. Her ability to leverage data-driven insights, cutting-edge marketing technologies, and cross-functional collaboration makes her a valuable asset to any organization seeking to maximize the impact of their paid media investments.