Jessica Hartman
Senior Director, Market Development & Brand Planning
Professional Overview
Jessica Hartman is a seasoned marketing and brand development professional with over 15 years of experience in the apparel and outdoor recreation industries. As the Senior Director of Market Development & Brand Planning at Ariat International, she leverages her deep industry expertise to drive innovative brand strategy and accelerate growth across key market segments.
Experience Summary
Current Role
In her current role as Senior Director, Market Development & Brand Planning at Ariat International, Jessica is responsible for leading the strategic development and execution of the company's market expansion and brand positioning initiatives. She works closely with cross-functional teams to identify new growth opportunities, enhance brand awareness, and deliver impactful marketing campaigns that resonate with Ariat's target consumer base.
Career Progression
Prior to her current role, Jessica held progressively senior positions within Ariat, serving as the Western & Work Brand Marketing Director and the Western Brand Marketing Director. In these roles, she was instrumental in driving the strategic direction and marketing efforts for key product lines, resulting in significant revenue growth and improved brand positioning. Earlier in her career, Jessica gained valuable experience in the retail and action sports industries, serving as a Marketing Manager at Zumiez and in various roles at Rip Curl.
Academic Background
Jessica holds a Bachelor of Science degree in Marketing from San Diego State University, where she graduated with honors and was recognized for her outstanding academic achievements.
Areas of Expertise
- Strategic brand development and management
- Omnichannel marketing and campaign execution
- Market research and data-driven decision making
- Collaborative leadership and cross-functional project management
- Innovative product marketing and go-to-market strategy
Professional Impact
Throughout her career, Jessica has consistently demonstrated her ability to drive measurable business impact. As the Western & Work Brand Marketing Director at Ariat, she spearheaded the launch of a highly successful product line that contributed over $25 million in annual revenue. Her leadership in brand strategy and market development has earned her recognition as a respected industry expert, and she is a frequent speaker at industry events.
Conclusion
With her deep industry knowledge, strategic acumen, and proven track record of success, Jessica Hartman is poised to continue making significant contributions as the Senior Director of Market Development & Brand Planning at Ariat International. Her commitment to driving innovative brand strategies and delivering impactful marketing initiatives positions her as a valuable asset to the company and a respected leader within the apparel and outdoor recreation industries.
