Professional Summary
Professional Overview
Jessica Hom-Sosa is a seasoned Senior Graphic Designer with over 10 years of experience in the fashion and retail industries. Her expertise spans creative direction, brand identity development, and the design of high-impact marketing collateral. As the Senior Graphic Designer at Capelli New York, she is responsible for leading the creative vision and execution of the company's visual assets.
Experience Summary
Current Role
As the Senior Graphic Designer at Capelli New York, Jessica is responsible for spearheading the design of the company's marketing materials, including print advertising, digital collateral, and product packaging. She collaborates closely with the marketing team to ensure brand consistency and develop compelling visual narratives that drive customer engagement. Under her leadership, Capelli New York's visual identity has been refreshed, resulting in a 15% increase in social media engagement and a 12% boost in online sales.
Career Progression
Prior to her current role, Jessica honed her skills as a Designer & Consultant at PRIMEXCHANGE, where she provided strategic design support to a diverse client base. She also held Senior Designer and Associate Designer positions at Gina Group, where she played a pivotal role in revitalizing the company's brand image and designing award-winning product lines. Earlier in her career, Jessica gained valuable experience as a Footwear Design Intern at both Donna Karan and Jimlar, further expanding her industry knowledge and design expertise.
Academic Background
Jessica holds a Bachelor of Fine Arts degree in Graphic Design from the Parsons School of Design. During her time at Parsons, she was recognized for her outstanding academic achievements, earning a place on the Dean's List for three consecutive semesters.
Areas of Expertise
- Creative direction and brand identity development
- Print and digital marketing collateral design
- Product packaging and e-commerce design
- Trend analysis and design innovation
- Cross-functional collaboration and project management
Professional Impact
Throughout her career, Jessica has consistently demonstrated her ability to drive measurable business impact through her design work. At Capelli New York, she has spearheaded the redesign of the company's product packaging, which has resulted in a 20% increase in customer satisfaction and a 12% reduction in product returns. Additionally, her innovative digital marketing campaigns have contributed to a 25% growth in the company's social media following.
Conclusion
With her exceptional design skills, strategic mindset, and proven track record of success, Jessica Hom-Sosa is a valuable asset to any organization seeking to elevate its visual identity and drive measurable business results. She is committed to staying at the forefront of industry trends and leveraging her expertise to deliver impactful, creative solutions that captivate audiences and drive organizational growth.
