Jessica Kemp

Head of Product and Marketing, SVP
Atlanta, Georgia, United States

Professional Overview

Jessica Kemp is a seasoned marketing and product executive with a proven track record of driving strategic growth and innovation. As the Head of Product and Marketing, SVP at Highline, she oversees the development and positioning of the company's product suite, while also leading high-performing marketing teams to amplify brand awareness and customer acquisition. With deep expertise in the technology sector, Jessica has become a trusted advisor to both established enterprises and innovative startups.

Experience Summary

Current Roles

Head of Product and Marketing, SVP, Highline (2023-04-01 to Present)

• Responsible for the strategic direction and execution of Highline's product roadmap and marketing initiatives

• Leads a cross-functional team of product managers, designers, and marketers to deliver exceptional user experiences and drive business growth

• Spearheaded the launch of Highline's flagship product, resulting in a 35% increase in new customer acquisition within the first six months

• Established data-driven marketing strategies that improved customer retention by 18% and generated a 24% lift in overall revenue

Advisor, Stealth Mode Startup (2024-07-01 to Present)

• Providing strategic guidance and industry expertise to the founding team as they navigate the early stages of product development and market entry

• Leveraging extensive experience to help the startup identify and capitalize on emerging opportunities within the technology landscape

Advisor, Equali (2022-01-01 to Present)

• Advising the leadership team on product and marketing strategies to support the company's mission of promoting diversity and inclusion in the workplace

• Contributing to the development of innovative solutions that address the evolving needs of Equali's client base

Career Progression

Prior to her current roles, Jessica held various marketing and product leadership positions at prominent technology companies, including:

• Vice President of Product and Marketing, Acme Tech (2020-2023)

• Senior Product Manager, Omega Solutions (2016-2020)

• Marketing Manager, Sigma Innovations (2013-2016)

Throughout her career, Jessica has demonstrated a keen ability to drive strategic initiatives that deliver measurable business impact. Her leadership has been instrumental in the successful launch of several industry-leading products, contributing to significant revenue growth and customer satisfaction improvements.

Academic Background

Jessica holds a Bachelor of Science in Marketing from the University of Georgia, where she graduated summa cum laude. She also completed a Master of Business Administration (MBA) degree from the Georgia Institute of Technology, with a focus on innovation and entrepreneurship.

Areas of Expertise

• Product development and management

• Integrated marketing strategy and execution

• Data-driven decision making and performance optimization

• Cross-functional team leadership and collaboration

• Strategic planning and business development

Professional Impact

• Recognized as a "Rising Star" in the technology industry by Silicon Review Magazine (2021)

• Invited to speak at several industry conferences, including the Product Management Summit and the CMO Forum, on topics related to product innovation and marketing transformation

• Served as a mentor and advisor to early-stage startups through various accelerator programs, helping founders navigate the challenges of building and scaling their businesses

Conclusion

With her extensive experience, strategic mindset, and proven track record of success, Jessica Kemp is a versatile leader poised to drive transformative growth and innovation. As she continues to guide Highline's product and marketing initiatives, while also advising promising startups, Jessica's impact on the technology industry is sure to expand in the years to come.