Jessica Kennedy

Email Marketing Senior Associate

Professional Overview

Jessica Kennedy is a seasoned email marketing professional with a strong track record of driving engagement and revenue growth for leading retail and publishing brands. As the Email Marketing Senior Associate at J.Crew, she leverages her expertise in data-driven campaign strategy, content optimization, and cross-channel integration to deliver impactful email marketing programs that exceed key performance targets.

Experience Summary

Current Role

As the Email Marketing Senior Associate at J.Crew, Jessica is responsible for developing and executing innovative email marketing campaigns that align with the brand's overall marketing strategy. In this role, she:

• Analyzes customer data and behavior to identify segmentation opportunities and personalize email content

• Collaborates with cross-functional teams to craft compelling email copy, design, and offers that resonate with target audiences

• Implements robust testing and optimization protocols to continually improve open rates, click-through rates, and conversion metrics

• Tracks and reports on key email performance metrics, identifying areas for improvement and new growth opportunities

Under Jessica's leadership, the J.Crew email marketing program has achieved a 25% year-over-year increase in revenue contribution, as well as a 15% improvement in customer retention rates.

Career Progression

Prior to joining J.Crew, Jessica held various marketing and communications roles at leading media and publishing companies, including Condé Nast, Simon and Schuster, and Macmillan. In these positions, she honed her skills in campaign management, content creation, and event coordination, developing a deep understanding of the publishing and media industries.

As the Assistant Marketing Manager at Condé Nast, Jessica played a pivotal role in launching successful brand activations and partnerships that drove measurable audience engagement and revenue growth. During her tenure at Simon and Schuster, she managed the digital marketing strategy for several high-profile author book tours, achieving a 20% increase in event attendance and online book sales.

Academic Background

Jessica holds a Bachelor of Arts degree in English Literature from New York University, where she graduated cum laude and was recognized for her excellence in academic writing and research.

Areas of Expertise

• Email marketing strategy and campaign management

• Data analysis and customer segmentation

• Content creation and optimization

• Cross-channel marketing integration

• Project management and stakeholder collaboration

• Performance tracking and reporting

Professional Impact

Jessica's innovative approach to email marketing and her ability to deliver measurable results have earned her recognition within the industry. She has been invited to speak at several email marketing conferences, sharing her insights on leveraging data and personalization to drive customer engagement and loyalty.

Conclusion

With her strong background in email marketing, Jessica is poised to continue driving significant impact for J.Crew and its customers. Her deep understanding of the retail industry, coupled with her data-driven mindset and collaborative leadership style, make her a valuable asset to any organization seeking to optimize its email marketing efforts and achieve long-term growth.