Professional Summary

Professional Overview

Jessica Ketterer is an experienced Marketing & Graphic Design Manager with a strong track record of driving impactful marketing initiatives and delivering visually compelling designs. With a focus on the licensing industry, she leverages her diverse skill set to create strategic marketing campaigns and captivating brand assets that engage audiences and drive business growth.

Experience Summary

Current Role

As the Marketing & Graphic Design Manager at Licensing International, Jessica is responsible for developing and executing integrated marketing strategies, creating compelling visual content, and managing the organization's brand identity. In this role, she collaborates cross-functionally to align marketing efforts with organizational objectives, ensuring consistent messaging and driving measurable results.

Career Progression

Prior to her current position, Jessica gained valuable experience through a series of internships and leadership roles. She served as a Marketing Coordinator at Licensing International, where she honed her skills in campaign planning, digital marketing, and event coordination. Jessica also held internships at LMP Action CIC and Licensing International, where she contributed to social media management, graphic design, and content creation.

Demonstrating her entrepreneurial spirit, Jessica served as the President of 180 Degrees Consulting, a student-led consulting firm, where she led a team in providing strategic recommendations to client organizations. Additionally, she held the role of Secretary for the American Advertising Federation- Ithaca Chapter, leveraging her organizational and leadership abilities.

Academic Background

Jessica holds a Bachelor's degree in Integrated Marketing Communications from Ithaca College, where she developed a strong foundation in marketing, advertising, and design principles.

Areas of Expertise

• Integrated marketing strategy development

• Graphic design and visual identity creation

• Digital marketing and social media management

• Event planning and coordination

• Cross-functional collaboration and stakeholder engagement

• Leadership and team management

Professional Impact

Throughout her career, Jessica has demonstrated a keen eye for detail and a passion for delivering impactful marketing solutions. Her contributions have included the development of visually striking brand assets, the execution of successful digital marketing campaigns, and the coordination of engaging industry events. Jessica's ability to blend her marketing expertise with her creative design skills has earned her recognition as a valuable asset within the licensing industry.

Conclusion

With a diverse background in marketing, design, and leadership, Jessica Ketterer is poised to continue driving growth and innovation within the licensing industry. Her commitment to delivering exceptional results, her adaptability to changing market dynamics, and her strong collaborative skills make her a valuable addition to any marketing team.