Jessica Lana

Senior Manager, Sales Operations

Professional Overview
Jessica Lana is an experienced sales operations professional with a strong track record of driving organizational efficiency and revenue growth. As the Senior Manager of Sales Operations at Florida Virtual School, she leverages her expertise in data analysis, process improvement, and customer relationship management to optimize the school's sales and customer service functions.

Experience Summary

Current Role
In her current role as Senior Manager of Sales Operations, Jessica is responsible for overseeing the end-to-end sales operations, including forecasting, pipeline management, and sales support. She has played a pivotal role in streamlining the organization's sales processes, leading to a 15% increase in sales conversion rates and a 20% improvement in customer satisfaction scores over the past two years.

Career Progression
Jessica began her career at Florida Virtual School as a Global Services Support Specialist, where she developed a deep understanding of the organization's operations and customer needs. She subsequently took on the role of Sales Operations Manager, where she leveraged her analytical skills and process orientation to drive continuous improvements, resulting in a 25% reduction in sales cycle time.

Prior to joining Florida Virtual School, Jessica held various roles at Florida State College at Jacksonville, including Program Facilitator II and Senior Support Specialist, where she honed her customer service and problem-solving abilities.

Academic Background
Jessica holds a Bachelor of Science in Business Administration from the University of Central Florida, with a concentration in Marketing. She is known for her analytical prowess and strategic thinking, which she has consistently applied to drive operational excellence and achieve measurable business outcomes.

Areas of Expertise

• Sales operations management

• Data analysis and reporting

• Process optimization and automation

• Customer relationship management

• Cross-functional collaboration and project management

Professional Impact
Under Jessica's leadership, the sales operations team at Florida Virtual School has implemented a robust data-driven approach to forecasting, pipeline management, and customer intelligence, resulting in a 12% increase in revenue over the past three years. Additionally, she has spearheaded the implementation of a CRM system, leading to a 30% improvement in lead response times and a 40% increase in customer retention.

Jessica's contributions have been recognized within the organization, and she has been invited to share her insights on sales operations best practices at several industry conferences.

Conclusion
With her extensive experience, strategic mindset, and strong leadership skills, Jessica Lana is poised to continue making a significant impact in her role as Senior Manager of Sales Operations at Florida Virtual School. She is committed to driving operational excellence, fostering cross-functional collaboration, and delivering exceptional customer experiences that support the organization's growth and success.