Jessica Lanier

Business Partnerships Manager

Professional Overview

Jessica Lanier is an experienced Business Partnerships Manager with a demonstrated history of driving strategic collaborations and fostering mutually beneficial relationships. With a keen understanding of the transportation industry, she leverages her expertise to cultivate impactful partnerships that support the growth and service objectives of the Charlotte Area Transit System.

Experience Summary

Current Role

As the Business Partnerships Manager at the Charlotte Area Transit System, Jessica is responsible for identifying, developing, and managing strategic partnerships with local businesses, community organizations, and stakeholders. She plays a crucial role in securing sponsorships, securing advertising agreements, and creating innovative partnership programs that enhance the transit system's visibility and revenue generation.

Through her exceptional relationship-building skills and commercial acumen, Jessica has successfully expanded the transit system's partnership portfolio, securing several high-profile collaborations that have contributed to improved ridership, increased funding, and enhanced community engagement.

Career Progression

Prior to her current role, Jessica served as the Customer Service Manager at the City of Charlotte, where she honed her customer-centric approach and gained valuable experience in managing diverse stakeholder relationships. Her ability to understand and address the needs of the community has been instrumental in her success in the transportation industry.

Academic Background

Jessica holds a Bachelor's degree in Business Administration from the University of North Carolina at Charlotte, where she graduated with honors. Her academic background provides a strong foundation in strategic management, marketing, and organizational development, which she leverages to drive innovative partnership initiatives.

Areas of Expertise

• Strategic partnership development and management

• Business development and revenue generation

• Stakeholder engagement and relationship management

• Customer service and community outreach

• Transportation industry insights and trends

Professional Impact

Under Jessica's leadership, the Charlotte Area Transit System has experienced a significant increase in partnership-driven revenue, with a 25% year-over-year growth in sponsorship and advertising income. She has spearheaded the launch of several high-profile partnership programs, including a successful community bike-share initiative that has improved transit accessibility and supported local businesses.

Conclusion

With her exceptional business acumen, strategic vision, and strong track record of successful partnerships, Jessica Lanier is poised to continue driving the growth and evolution of the Charlotte Area Transit System. Her unwavering commitment to fostering mutually beneficial collaborations and enhancing the community's transit experience make her a valuable asset to the organization.