Jessica Malatesta

Accomplished Omni-Channel Sales Leader with Proven Expertise in the Beauty Industry

Professional Overview
Jessica Malatesta is an accomplished and versatile sales executive with over 14 years of experience in the beauty industry. As the Assistant Vice President of Field Sales and Omni-Channel at Urban Decay Cosmetics, she spearheads the company's integrated sales strategies, driving growth and innovation across both brick-and-mortar and digital channels.

Experience Summary

Current Role
As the AVP of Field Sales and Omni-Channel at Urban Decay Cosmetics, Jessica is responsible for leading a team of field sales representatives and developing comprehensive omni-channel sales strategies. In this role, she has successfully implemented innovative sales programs, optimized field operations, and fostered strong partnerships with key retail accounts, resulting in significant revenue growth and market share expansion.

Career Progression
Jessica's career has been marked by a steady ascent through the ranks at Urban Decay Cosmetics. She began as a Selling Specialist in 2007 and quickly demonstrated her sales acumen, earning promotions to roles of increasing responsibility, including Sales Coordinator, Field Sales Executive, Area Field Sales Manager, and Director of Field Sales. Her most recent advancement to the AVP position recognizes her exceptional leadership skills, strategic vision, and ability to drive transformative change.

Academic Background
Jessica holds a Bachelor of Science degree in Business Administration from the University of Pennsylvania, where she graduated with honors.

Areas of Expertise

• Omni-channel sales strategy and execution

• Field sales force management and optimization

• Retail partnership development and account management

• Sales training and team leadership

• Beauty industry trends and consumer behavior analysis

• Cross-functional collaboration and project management

Professional Impact
Throughout her career, Jessica has made significant contributions to Urban Decay Cosmetics' growth and market position. As the Director of Field Sales, she implemented a comprehensive sales training program that improved field team efficiency and customer engagement, leading to a 15% increase in sales revenue. In her current role, she has spearheaded the integration of digital sales channels with the company's traditional field sales operations, resulting in a 20% increase in e-commerce sales and improved customer satisfaction.

Conclusion
Jessica Malatesta is a strategic and results-oriented sales leader with a proven track record of driving omni-channel success in the highly competitive beauty industry. Her combination of industry expertise, sales acumen, and innovative mindset make her a valuable asset to Urban Decay Cosmetics as the company continues to expand its market presence and deliver exceptional customer experiences.