Professional Summary

Professional Overview

Jessica Marazita is an accomplished business development and licensing professional with extensive experience in the consumer products industry. As the Director of Business Development for Australia and New Zealand at Authentic Brands Group, she leverages her expertise to drive strategic partnerships and expand the company's market presence in the region.

Experience Summary

Current Role

As the Director of Business Development for Australia and New Zealand at Authentic Brands Group, Jessica is responsible for identifying and cultivating new licensing opportunities, forging strategic partnerships, and overseeing the successful implementation of brand expansion initiatives. Her strategic leadership and deep understanding of the local market have been instrumental in driving revenue growth and strengthening the company's brand footprint in these key markets.

Career Progression

Prior to her current role, Jessica held several senior-level positions in the consumer products industry, including Senior Licensing Manager at Hasbro, Licensing Manager at Mattel Asia Pacific, and Senior Marketing and Sales Manager at Rubie's Costume Co., Inc. Throughout her career, she has demonstrated a proven track record of driving business growth, fostering valuable industry relationships, and delivering innovative brand strategies.

Academic Background

Jessica holds a Bachelor of Business in Marketing and Management from La Trobe University. She has also completed various professional development programs, including the Walt Disney Company Leadership Program, the Mattel Leadership Program, and a Digital Marketing Course from Santoku Training. These specialized certifications and coursework have further strengthened her industry expertise and strategic decision-making capabilities.

Areas of Expertise

Jessica's professional expertise spans across the consumer products industry, with a particular focus on licensing, brand management, and strategic business development. Her skill set includes:

• Licensing and partnership management

• Brand strategy and expansion

• Market analysis and trend identification

• Stakeholder management and collaboration

• Innovative marketing and sales initiatives

• Cross-functional team leadership and collaboration

Professional Impact

Throughout her career, Jessica has demonstrated a proven ability to drive tangible business results. Notable achievements include:

• Spearheading the successful launch of several high-profile brand partnerships in the Australia and New Zealand markets, resulting in significant revenue growth and market share expansion.

• Developing and implementing strategic marketing campaigns that have effectively elevated brand awareness and consumer engagement, leading to increased product sales and customer loyalty.

• Fostering collaborative relationships with key industry partners, resulting in the creation of mutually beneficial licensing agreements and co-branded initiatives.

Conclusion

With her comprehensive industry experience, strategic mindset, and proven track record of success, Jessica Marazita is a valuable asset to Authentic Brands Group. In her current role as Director of Business Development for Australia and New Zealand, she continues to contribute to the company's overall growth and expansion, cementing her reputation as a highly skilled and results-oriented professional in the consumer products industry.