Jessica Martin

VP of Revenue
United States

Professional Overview

Jessica Martin is a seasoned revenue executive with a proven track record of driving growth and optimization for leading technology companies. As the Vice President of Revenue at Planswell, she leverages her expertise in revenue operations, analytics, and strategic planning to spearhead the company's revenue generation and business development initiatives.

Experience Summary

Current Role

As the VP of Revenue at Planswell, Jessica is responsible for overseeing the company's revenue strategy, sales operations, and performance optimization. She leads a team of revenue professionals and collaborates cross-functionally to implement data-driven solutions that enhance customer acquisition, retention, and monetization. Under her leadership, Planswell has achieved a 27% year-over-year increase in revenue and a 15% improvement in sales conversion rates.

Career Progression

Prior to her current role, Jessica served as the Revenue Operations Specialist at Butler, where she streamlined the company's sales processes, implemented a robust CRM system, and developed data-driven insights to support strategic decision-making. Before that, she held the position of Revenue Analyst at HubHaus, where she played a key role in optimizing the company's pricing models and expanding its customer base by 22% within 18 months.

Academic Background

Jessica holds a Bachelor of Science degree in Business Administration with a concentration in Finance from the University of California, Berkeley. During her time at UC Berkeley, she was recognized for her academic excellence, graduating magna cum laude and earning a spot on the Dean's List.

Areas of Expertise

• Revenue operations and strategy

• Sales process optimization

• Data analytics and performance management

• Customer acquisition and retention

• Cross-functional collaboration and leadership

Professional Impact

Jessica's contributions have been instrumental in driving revenue growth and operational efficiency for the companies she has served. She has a keen ability to leverage data and technology to identify growth opportunities, implement effective sales strategies, and deliver measurable results. Her industry expertise and strategic vision have made her a valuable asset to the organizations she has been a part of.

Conclusion

With her extensive experience in revenue management and her commitment to continuous improvement, Jessica is poised to make a significant impact as the VP of Revenue at Planswell. Her proven track record of success, coupled with her strategic vision and collaborative approach, make her a valuable addition to the company's leadership team.