Professional Summary
Professional Overview
Jessica Mayorga is a seasoned marketing executive with over 20 years of experience driving impactful marketing and communications strategies across the non-profit and advocacy sectors. As the Chief Marketing Officer at Active Minds, Inc., she leads a dynamic team responsible for elevating brand awareness, amplifying the organization's mission, and engaging diverse stakeholders.
Experience Summary
Current Role
In her current role as Chief Marketing Officer at Active Minds, Inc., Jessica is responsible for overseeing all marketing, communications, and public relations initiatives. She collaborates closely with the executive team to develop and implement comprehensive strategies that drive organizational growth, foster meaningful partnerships, and expand the reach of Active Minds' mental health advocacy efforts.
Career Progression
Prior to joining Active Minds, Jessica held various leadership positions at prominent non-profit organizations, including The Learning Accelerator, Stand for Children, and the National Waste & Recycling Association. Throughout her career, she has demonstrated a strong track record of successful marketing campaign execution, brand positioning, and stakeholder engagement. Her diverse experience has equipped her with a deep understanding of the unique challenges and opportunities within the non-profit sector.
Academic Background
Jessica holds a Bachelor of Arts degree in Communication from the University of Connecticut, where she graduated with honors.
Areas of Expertise
- Strategic marketing and communications planning
- Brand development and positioning
- Digital marketing and social media strategy
- Stakeholder engagement and partnership cultivation
- Non-profit leadership and advocacy
- Change management and organizational transformation
Professional Impact
During her tenure as Managing Director of External Relations at The Learning Accelerator, Jessica spearheaded a comprehensive rebranding initiative that significantly enhanced the organization's visibility and strengthened its position as a thought leader in the education technology space. She also led the development of a comprehensive digital marketing strategy that resulted in a 30% increase in website traffic and a 25% growth in social media following.
As Vice President of Marketing and Communications at Stand for Children, Jessica played a pivotal role in driving the organization's national advocacy efforts, securing prominent media coverage and amplifying the voices of underserved communities.
Conclusion
With her exceptional marketing expertise, strategic vision, and commitment to social impact, Jessica Mayorga is poised to drive transformative change and make a lasting difference in her role as Chief Marketing Officer at Active Minds, Inc. Her track record of success, combined with her passion for mental health advocacy, positions her as a valuable asset to the organization and the broader non-profit sector.
