Professional Summary
Professional Overview
Jessica Naber is a dynamic Social Media Marketing Manager with a proven track record of driving digital engagement and brand growth. With a versatile background spanning hospitality, events, and marketing, she brings a unique blend of industry expertise and strategic acumen to her current roles.
Experience Summary
Current Roles
As the Social Media Marketing Manager at Jeff Foster Trucking, Inc., Jessica is responsible for crafting and executing comprehensive social media strategies to enhance the company's online presence and reach new audiences. In this position, she leverages her expertise in content creation, community management, and data-driven optimization to deliver measurable results.
Concurrently, Jessica serves as the Marketing Director at Just Take Action, where she leads the organization's digital marketing initiatives. In this capacity, she oversees the development and implementation of integrated marketing campaigns, leveraging her skills in social media, email marketing, and performance tracking to drive organizational growth.
Career Progression
Prior to her current roles, Jessica held several roles within the hospitality industry, including Office Coordinator at Arrowhead Orthodontics, Reservationist at Inn on Lake Superior, and Director of Events/Guest Services at Edgewater Hotel & Waterpark. These experiences allowed her to hone her customer service, project management, and event planning skills, which she now applies in her marketing pursuits.
Academic Background
Jessica holds a Bachelor's degree in Marketing from the University of Minnesota Duluth, where she graduated cum laude. Her academic achievements and specialized coursework in digital marketing and communications have provided a strong foundation for her professional success.
Areas of Expertise
- Social media strategy and execution
- Content creation and curation
- Community management and engagement
- Email marketing campaign development
- Performance tracking and data analysis
- Project management and cross-functional collaboration
- Hospitality and event planning
Professional Impact
Throughout her career, Jessica has demonstrated a keen ability to drive measurable results for the organizations she has served. In her previous role as Director of Events/Guest Services, she successfully planned and executed numerous large-scale events, consistently exceeding client satisfaction and revenue targets.
In her current marketing roles, Jessica has leveraged her expertise to significantly expand the online presence and digital engagement of her clients. At Jeff Foster Trucking, Inc., she has implemented a targeted social media strategy that has resulted in a 25% increase in brand following and a 35% uplift in website traffic. Similarly, at Just Take Action, she has spearheaded the development of impactful email marketing campaigns, leading to a 15% increase in donor conversion rates.
Conclusion
With her diverse experience, strong technical skills, and proven track record of success, Jessica Naber is poised to continue making a meaningful impact in the social media marketing and digital engagement space. Her passion for driving results and her ability to adapt to changing industry trends make her a valuable asset to any organization seeking to elevate its online presence and effectively connect with its target audience.
