Jessica Schwartz

VP of Digital Marketing | Los Angeles, California

Professional Overview

Jessica Schwartz is an experienced marketing executive with a proven track record of driving digital transformation and growth initiatives. As the VP of Digital Marketing at Jenni Kayne, she oversees the brand's comprehensive digital strategy, leveraging her expertise in data-driven marketing, ecommerce optimization, and omnichannel customer engagement.

Experience Summary

Current Role

As the VP of Digital Marketing at Jenni Kayne, Jessica is responsible for leading the brand's digital marketing efforts, including website optimization, email marketing, social media, and performance-based advertising. She collaborates closely with cross-functional teams to develop and execute integrated campaigns that enhance brand awareness, drive online sales, and foster loyal customer relationships. Under her leadership, the brand has seen a 27% year-over-year increase in online revenue and a 35% improvement in customer lifetime value.

Career Progression

Prior to her current role, Jessica served as the Marketing Director at Jenni Kayne, where she spearheaded the implementation of a new customer relationship management (CRM) system, resulting in a 22% boost in email marketing conversion rates. She also held the position of Senior Retention Marketing Manager, where she developed and implemented successful customer retention strategies, leading to a 15% reduction in churn.

Before joining Jenni Kayne, Jessica gained valuable experience as a Project Manager at Drnxmyth, where she coordinated cross-functional teams to launch new product lines and optimized the company's digital presence. She also completed a Styling Internship at Rachel Zoe, Inc., where she honed her skills in visual merchandising and brand storytelling.

Academic Background

Jessica holds a Bachelor of Science degree in Marketing from the University of Southern California, where she graduated cum laude and was a member of the Trojan Women's Lacrosse team.

Areas of Expertise

• Digital marketing strategy and execution

• Ecommerce optimization and performance marketing

• Customer experience and loyalty program development

• Omnichannel marketing integration and data analytics

• Cross-functional team leadership and project management

Professional Impact

• Developed and implemented a comprehensive digital marketing strategy that drove a 27% increase in online revenue for Jenni Kayne

• Spearheaded the implementation of a new CRM system, resulting in a 22% boost in email marketing conversion rates

• Designed and executed successful customer retention initiatives, leading to a 15% reduction in churn

• Coordinated cross-functional teams to launch new product lines and optimize digital presence at Drnxmyth

Conclusion

With her dynamic blend of digital marketing expertise, strategic vision, and proven leadership abilities, Jessica Schwartz is poised to continue driving innovation and growth for Jenni Kayne and further solidifying the brand's position as a leader in the fashion and lifestyle industry.