Jessica Spaniola
Associate Director, Marketing Strategy — ButcherBox
[LinkedIn Profile](http://www.linkedin.com/in/jessica-viamari)
Location: Boston, United States
Executive Summary
Jessica Spaniola is currently the Associate Director of Marketing Strategy at ButcherBox, a Boston-based company in the Food & Beverage industry. She has held this role since February 2023, following a demonstrated history of progressive advancement within the company and across her career in digital marketing and project leadership. ButcherBox positions itself as a premium direct-to-consumer meat provider, specializing in grass-fed, grass-finished beef, free-range organic chicken, and heritage-breed pork, emphasizing sustainably sourced, antibiotic- and hormone-free products.
Professional Overview
Current Role
- Associate Director, Marketing Strategy
- Employer: ButcherBox
- Tenure: Since February 2023
- Department: Marketing and Customer Experience; part of a 16-person team
- Location: Boston, MA
Jessica has no direct reports, suggesting a focus on individual contribution or cross-functional leadership rather than people management at present. She is described as a dynamic, innovative marketer known for excelling at cross-team collaboration, with a track record of leading flagship marketing initiatives that bring together technology, product, and creative disciplines.
Career Progression at ButcherBox
- Senior Manager, Marketing Strategy
February 2021 – February 2023
- Marketing Project Manager
October 2019 – February 2021
In these previous roles, Jessica was instrumental in overseeing the operational side of marketing campaigns, likely handling coordination between product, design, analytics, and external stakeholders to drive company growth and customer engagement.
Past Experience
- Marketing Program Manager — Pegasystems
April 2018 – September 2019
- Marketing Campaign Manager — Constant Contact
March 2015 – April 2018
- Corporate Social Responsibility & Internal Communications Specialist — Constant Contact
February 2013 – March 2015
- Local Marketing Program Manager — Constant Contact
2010 – February 2013
- Administrative Assistant/New Account Manager — Merchant Solutions
February 2010 – June 2010
- Relocation Specialist — Housing Helpers of Colorado, LLC
December 2009 – April 2010
- Marketing Support Intern — Cape Business Publishing Group, LLC
2009
Jessica’s career began with hands-on marketing and administrative roles, quickly progressing to project and program management positions. Her sustained advancement in companies focused on SaaS, communication, and digital product marketing demonstrates extensive experience with campaign execution, project lifecycle management, and brand positioning.
Education
- Marist College
Bachelor’s Degree in Business
2005 – 2009
Professional Strengths and Actionable Insights
- Jessica’s trajectory at ButcherBox—rising from Project Manager to Associate Director—demonstrates both high adaptability and the ability to deliver results in fast-growth environments.
- Experience at leading tech-driven and SaaS companies, including Pegasystems and Constant Contact, underscores a deep familiarity with digital marketing strategy, CRM, and integrated campaigns leveraging multiple channels and cross-functional teams.
- Her role within ButcherBox’s marketing and customer experience department suggests a strong alignment with customer retention, personalization, and lifetime value initiatives, critical for subscription-based retail models.
- Specialized in executing strategies that drive engagement for flagship products, making her receptive to solutions that offer measurable ROI, process efficiency gains, or innovative customer engagement approaches.
- Based in Boston, she is embedded in a major technology and e-commerce ecosystem, likely providing her access to advanced marketing tools and methodologies.
Company Context: ButcherBox
- Industry: Food & Beverage (Direct-to-Consumer; Subscription E-commerce)
- Headquarters: Boston, MA
- Employee Range: 51–200
ButcherBox’s brand messaging focuses on quality, health, and transparency in meat sourcing, hinting at a data-driven, customer-first approach in its marketing. Marketing strategy plays a vital role in differentiating the brand amid growing competition in the direct-to-consumer food delivery space.
Notable Professional Attributes
- Adept at orchestrating multi-disciplinary teams to execute high-impact marketing initiatives.
- Demonstrated expertise in lean product management, e-commerce strategy, and agile delivery.
- Recognized for innovative, people-centric leadership and effective communication across technical and creative stakeholders.
Key Takeaways
Jessica Spaniola stands out as an established and strategically oriented marketing leader at ButcherBox, uniquely positioned to evaluate and drive adoption of new marketing and customer engagement solutions that align with data-driven growth, customer segmentation, and personalization within a competitive D2C food marketplace. Her depth of experience across SaaS, retail technology, and food & beverage sectors positions her as a high-value stakeholder for strategic marketing conversations.
