Jessica Steele

VP of Retail Sales and Marketing, New York, NY

Professional Overview

Jessica Steele is an accomplished retail and marketing executive with over a decade of experience driving growth and innovation in the fashion industry. As the VP of Retail Sales and Marketing at Alexis Bittar, she oversees the strategic direction and day-to-day operations of the company's retail division, spearheading initiatives that have significantly enhanced customer engagement and brand loyalty. Steele's versatile skill set, which spans creative direction, channel optimization, and data-driven decision-making, has made her a valuable asset in her current role and throughout her distinguished career.

Experience Summary

Current Role

As the VP of Retail Sales and Marketing at Alexis Bittar, a premier jewelry brand, Steele is responsible for leading the company's retail strategy and marketing efforts. In this role, she has:

Implemented a data-driven approach to inventory management, resulting in a 15% increase in sales and a 20% reduction in markdowns

Overseen the successful launch of the brand's e-commerce platform, which now accounts for 30% of overall revenue

Developed and executed award-winning marketing campaigns that have driven a 25% increase in brand awareness and a 35% growth in social media following

Career Progression

Prior to joining Alexis Bittar, Steele held several key positions within the fashion and retail industry. As the Director of Marketing and Operations at Lulu Frost, she led the brand's digital transformation, increasing online sales by 40% and streamlining operational efficiency. Earlier in her career, she gained valuable experience as a Graphic Designer at Tulle and a Freelance Social Media Consultant at Stone Masters Inc.

Steele's academic background includes a Bachelor of Fine Arts degree in Graphic Design from Parsons School of Design, where she was the recipient of the prestigious Geoffrey Beene Scholarship from the YMA Fashion Scholarship Fund.

Areas of Expertise

Retail strategy and channel optimization

Omnichannel marketing and brand management

Data-driven decision-making and performance analysis

Creative direction and visual merchandising

Team leadership and cross-functional collaboration

Professional Impact

Throughout her career, Steele has demonstrated a track record of driving measurable business impact. Her contributions have been recognized through industry awards, including a Retail TouchPoints Design Award for her work on the Alexis Bittar e-commerce platform. Additionally, Steele's thought leadership has been featured in prominent industry publications, where she has shared insights on the evolving retail landscape and the importance of data-driven strategies.

Conclusion

With her comprehensive experience, innovative mindset, and proven ability to deliver results, Jessica Steele is poised to continue making a significant impact in the retail and fashion industry. As she continues to excel in her role at Alexis Bittar, she remains committed to leveraging her expertise to drive growth, enhance the customer experience, and position the brand for long-term success.