Jessica Wiersma

Director of Marketing
Victoria, British Columbia, Canada

Professional Overview

Jessica Wiersma is an accomplished marketing professional with over 7 years of experience in the transportation industry. As the Director of Marketing at Black Ball Ferry Line, she is responsible for leading the company's comprehensive marketing strategy, driving brand awareness, and spearheading innovative digital and traditional marketing initiatives.

Experience Summary

Current Role

Director of Marketing, Black Ball Ferry Line (2022-09-01 to Present)

• Oversee the development and execution of the company's integrated marketing plan, including digital advertising, social media, content creation, and traditional marketing campaigns

• Analyze market trends, customer behavior, and competitor activities to inform data-driven decision-making and strategic marketing initiatives

• Manage a team of marketing professionals, providing leadership, mentorship, and guidance to ensure the successful delivery of marketing objectives

• Collaborate cross-functionally with sales, operations, and executive leadership to align marketing efforts with broader business goals and priorities

• Spearhead the implementation of new marketing technologies and tools to enhance efficiency, optimization, and data-driven insights

Career Progression

Prior to her current role, Jessica held several progressive marketing positions at Black Ball Ferry Line, including:

• Sales and Marketing Manager (2019-09-01 to 2022-08-01)

• Sales and Advertising Manager (2018-05-01 to 2019-08-01)

• Sales and Marketing Coordinator (2015-10-01 to 2018-05-01)

• Sales and Marketing Assistant (2015-04-01 to 2015-09-01)

Throughout her career, Jessica has demonstrated a strong track record of driving marketing initiatives that have contributed to the company's growth, customer acquisition, and brand recognition within the regional transportation market.

Academic Background

Jessica holds a Bachelor of Commerce degree with a specialization in Marketing from the University of Victoria. During her studies, she was recognized for her academic excellence and served as the Marketing Club President, organizing industry-relevant events and networking opportunities for her peers.

Areas of Expertise

• Integrated marketing strategy development and execution

• Digital marketing, including social media, SEO, and content creation

• Traditional marketing techniques, such as print advertising, direct mail, and event management

• Marketing analytics and data-driven decision-making

• Team leadership, mentorship, and cross-functional collaboration

Professional Impact

• Spearheaded the implementation of a new customer relationship management (CRM) system, resulting in a 20% increase in lead conversion rates and improved customer engagement

• Led the rebranding and launch of the company's new website, which contributed to a 30% increase in online bookings and a 15% boost in overall website traffic

• Developed and executed a successful social media marketing campaign that increased the company's Instagram following by 35% and generated a 25% increase in customer inquiries

Conclusion

With her extensive experience in the transportation industry, data-driven marketing approach, and strong leadership skills, Jessica Wiersma is poised to continue driving growth, innovation, and customer engagement for Black Ball Ferry Line. Her commitment to delivering measurable results and her deep understanding of the evolving marketing landscape make her a valuable asset to the organization.