Jessie Fetterling

Content Marketing Manager | Atlanta, Georgia

Professional Overview

Jessie Fetterling is an accomplished content marketing professional with over a decade of experience in the media and publishing industry. As the Content Marketing Manager at Coast App, she leverages her expertise in editorial operations, content strategy, and digital marketing to drive impactful campaigns that engage and grow the company's audience.

Experience Summary

Current Role

As the Content Marketing Manager at Coast App, Jessie is responsible for developing and executing engaging content strategies that align with the company's marketing objectives. She oversees the creation and distribution of a wide range of content assets, including blog posts, social media content, email newsletters, and multimedia materials. Jessie's data-driven approach and keen eye for content optimization have enabled her to consistently improve the performance and reach of Coast App's digital content.

Career Progression

Prior to her current role, Jessie held various editorial and content management positions, including Director of Editorial/Content Operations at Big Edition and Deputy Editor at both Big Edition and Granite Media. In these roles, she honed her skills in content planning, team management, and workflow optimization, leading cross-functional teams to deliver high-quality content that resonated with target audiences. Jessie's diverse experience and track record of success have allowed her to make significant contributions to the organizations she has worked for.

Academic Background

Jessie holds a Bachelor of Arts degree in Journalism from the University of Georgia, where she graduated with honors. Her academic background provided a strong foundation in writing, research, and multimedia storytelling, which she has leveraged throughout her professional career.

Areas of Expertise

• Content strategy and marketing

• Editorial operations and workflow management

• Digital content creation and optimization

• Social media management and audience engagement

• Data analysis and performance tracking

• Team leadership and cross-functional collaboration

Professional Impact

At Coast App, Jessie has spearheaded the development of a comprehensive content marketing program that has significantly increased the company's online visibility and brand awareness. Her data-driven approach to content creation and distribution has led to a measurable increase in website traffic, social media engagement, and lead generation. Jessie's expertise in content optimization and audience targeting has also enabled Coast App to effectively reach and convert its target customers.

Conclusion

With her extensive experience, strategic mindset, and passion for content marketing, Jessie Fetterling is a valuable asset to the Coast App team. Her ability to create and execute high-performing content strategies, coupled with her strong leadership and analytical skills, make her a trusted partner in driving the company's marketing and growth initiatives.