Jessie Han

Senior Marketing Director | Los Angeles, California, United States

Professional Overview

Jessie Han is a seasoned marketing executive with over a decade of experience driving growth and innovation for leading technology and e-commerce companies. As the Senior Marketing Director at CUPSHE, she is responsible for spearheading the brand's comprehensive marketing strategy, overseeing digital campaigns, and cultivating strong customer relationships to propel the company's expansion.

Experience Summary

Current Role

As the Senior Marketing Director at CUPSHE, Jessie is instrumental in shaping the brand's marketing vision and executing impactful initiatives that have contributed to the company's remarkable growth. She oversees a team of marketing professionals and collaborates cross-functionally to develop and implement integrated campaigns that engage the target audience, drive online sales, and enhance brand visibility. Under her leadership, CUPSHE has seen a significant increase in website traffic, social media following, and customer loyalty.

Career Progression

Prior to her current role, Jessie served as the CMO at J.ING, where she led the rebranding efforts and implemented innovative digital marketing strategies that resulted in a 25% increase in e-commerce revenue. She also held the position of Marketing Lead at UCOMMUNE 优客工场, where she played a crucial role in expanding the company's presence and increasing brand awareness in the rapidly evolving coworking space industry.

Jessie's early career experience includes roles as a Digital Marketing Manager at 58.com and a Marketing & Finance Manager at QS TRADING CO. (Entrepreneur), where she honed her skills in data-driven marketing, digital campaign management, and financial analysis.

Academic Background

Jessie holds a Bachelor's degree in Business Administration from the University of California, Los Angeles (UCLA), with a specialization in Marketing and International Business.

Areas of Expertise

• Integrated marketing strategy development

• Digital marketing and campaign management

• Brand building and customer engagement

• E-commerce optimization and performance analysis

• Cross-functional collaboration and team leadership

Professional Impact

Throughout her career, Jessie has demonstrated a track record of driving measurable business impact. At CUPSHE, she has been instrumental in developing and executing marketing initiatives that have contributed to a 30% year-over-year increase in online sales. At J.ING, she led the successful rebranding effort that resulted in a 25% increase in e-commerce revenue. Jessie's expertise in data-driven marketing and her ability to translate insights into actionable strategies have consistently enabled her to deliver exceptional results for the organizations she has served.

Conclusion

With her extensive experience, strong analytical skills, and proven track record of success, Jessie Han is a highly valuable asset to any organization seeking to elevate its marketing efforts and achieve sustained growth. Her dedication to innovation, customer-centricity, and cross-functional collaboration make her an ideal candidate for senior-level marketing leadership roles in the technology and e-commerce industries.