Jessie Rubin

Senior Director, Social Marketing | New York, New York, United States

Professional Overview

Jessie Rubin is a seasoned digital marketing professional with over a decade of experience in the media and entertainment industry. As the Senior Director of Social Marketing at NBCUniversal, she oversees the development and execution of innovative social media strategies that drive engagement, build brand loyalty, and generate measurable results for some of the company's most prominent media properties.

Experience Summary

Current Role

In her current role as Senior Director of Social Marketing at NBCUniversal, Jessie leads a team of talented social media specialists in developing and implementing comprehensive social media campaigns. She is responsible for crafting data-driven strategies that align with the company's broader marketing objectives, and she works closely with cross-functional stakeholders to ensure seamless integration across all digital touchpoints. Under Jessie's leadership, the social media team has consistently delivered impactful campaigns that have driven significant increases in audience engagement, follower growth, and online visibility for NBCUniversal's brands.

Career Progression

Prior to her current role, Jessie held progressive positions within the social marketing department at NBCUniversal, serving as a Director and Senior Manager. In these roles, she demonstrated a strong aptitude for identifying emerging social media trends, leveraging data analytics to inform decision-making, and mentoring junior team members to achieve their full potential. Jessie's early career experience includes a role as a Social Media Coordinator at Viacom's VH1, where she contributed to the development and execution of successful social media campaigns for the network's programming.

Academic Background

Jessie holds a Bachelor of Arts degree in Communications from the University of Southern California, where she graduated with distinction and was recognized for her leadership and contributions to the campus community.

Areas of Expertise

• Social media strategy and campaign management

• Content creation and curation

• Audience engagement and community building

• Data analysis and performance optimization

• Cross-functional collaboration and stakeholder management

• Team leadership and talent development

Professional Impact

During her tenure at NBCUniversal, Jessie has spearheaded several high-profile social media initiatives that have garnered industry recognition and contributed to the company's digital growth. Some of her key achievements include:

• Developed and executed a social media campaign for the launch of a new NBCUniversal streaming service, resulting in a 25% increase in subscriber acquisition within the first six months.

• Led the social media strategy for a major NBCUniversal sports property, driving a 35% increase in social media engagement and a 20% growth in followers across key platforms.

• Established a comprehensive social media training program for the company's content creators, empowering them to effectively leverage social media to amplify their content and engage with target audiences.

Conclusion

With her proven track record of success, deep industry expertise, and strong leadership skills, Jessie Rubin is a valuable asset to the NBCUniversal team. As she continues to drive innovative social media strategies and inspire her team to achieve new heights, Jessie is poised to further cement her reputation as a leading social marketing professional in the media and entertainment industry.