Jessie Yap is a seasoned marketing professional with over 10 years of experience in driving growth and digital strategy for leading organizations in the e-commerce and technology sectors. As the Chief Marketing Officer at Calibre 65, she is responsible for spearheading the company's global marketing initiatives, overseeing brand development, demand generation, and the implementation of data-driven marketing solutions.
Experience Summary
Current Role
As the Chief Marketing Officer at Calibre 65, Jessie is responsible for developing and executing the company's comprehensive marketing strategy to drive brand awareness, customer acquisition, and revenue growth. She leads a team of marketing specialists and collaborates cross-functionally to align marketing efforts with the company's overall business objectives. Under her leadership, Calibre 65 has seen a 25% increase in website traffic and a 20% uplift in conversion rates over the past year.
Career Progression
Prior to her current role, Jessie served as the Growth Marketing Manager at Propseller, where she was instrumental in scaling the company's digital presence and optimizing its marketing campaigns. She also held the position of Online Marketing Senior Associate at ShopBack, where she played a key role in expanding the brand's footprint across Southeast Asia and achieving a 35% year-over-year increase in user engagement.
Academic Background
Jessie holds a Bachelor's degree in Business Administration from the National University of Singapore, with a specialization in Marketing. During her academic tenure, she was recognized for her academic excellence, earning a Dean's List distinction.
Areas of Expertise
- Digital marketing strategy and execution
- Search engine optimization (SEO) and search engine marketing (SEM)
- Social media marketing and influencer collaborations
- Data analytics and customer segmentation
- Cross-functional collaboration and team leadership
Professional Impact
Jessie's strategic vision and data-driven approach have contributed to significant business growth for her previous employers. At Propseller, she spearheaded the implementation of a comprehensive content marketing strategy that resulted in a 45% increase in organic website traffic. At ShopBack, she led the development of a targeted social media campaign that helped the company acquire over 50,000 new users in a single quarter.
Conclusion
With her extensive experience in marketing leadership, Jessie Yap is a valuable asset to Calibre 65, driving the company's global marketing initiatives and positioning it for continued success in the rapidly evolving e-commerce landscape. Her proven track record of delivering measurable results and her commitment to data-driven decision-making make her an invaluable addition to the organization.
