Jewel Biswas

Associate Director - Performance Marketing & Growth

Professional Overview
Jewel Biswas is an accomplished digital marketing professional with extensive experience in performance marketing and growth strategies. As the Associate Director of Performance Marketing & Growth at FloBiz, she leverages her expertise to drive impactful results and contribute to the company's continued success.

Experience Summary

Current Role
In her current position at FloBiz, Jewel is responsible for leading the performance marketing and growth initiatives. She oversees the development and execution of data-driven campaigns across various digital channels, ensuring optimal return on investment (ROI) and sustainable growth for the business. Her strategic approach, coupled with a strong analytical mindset, has enabled her to consistently deliver measurable results and positively impact the company's bottom line.

Career Progression
Prior to her current role, Jewel held the position of Senior Manager - Performance Marketing & Growth at FloBiz, where she played a crucial role in expanding the company's digital footprint and driving customer acquisition. Before joining FloBiz, she gained valuable experience in the mobility and e-commerce industries, serving as a Manager and Assistant Manager in digital marketing roles at Ola and Monrow Shoes, respectively.

Jewel's early career includes positions as a Digital Marketing Specialist at Digistream Global Services and a Marketing Analyst at Gapoon, where she honed her skills in data analysis, campaign optimization, and performance-based marketing strategies.

Academic Background
Jewel holds a Bachelor's degree in Commerce from Gulbarga University, where she demonstrated academic excellence and a strong foundation in business principles.

Areas of Expertise

• Proficient in leveraging data-driven insights to optimize performance marketing campaigns

• Expertise in managing and scaling omnichannel digital marketing strategies

• Proven track record in driving customer acquisition, engagement, and retention

• Adept at utilizing various marketing tools and platforms for efficient campaign management

• Skilled in performance analysis, budgeting, and resource allocation to maximize ROI

• Effective leadership and team management capabilities

Professional Impact
During her tenure at FloBiz, Jewel has successfully spearheaded several impactful initiatives that have contributed to the company's growth. She has played a pivotal role in expanding the brand's digital footprint, leading to a 25% increase in web traffic and a 20% improvement in customer conversion rates. Additionally, her expertise in performance marketing has enabled the company to achieve a 30% year-over-year increase in revenue from digital channels.

Conclusion
Jewel Biswas is a seasoned digital marketing professional with a proven track record of driving performance and growth for leading organizations. Her strategic mindset, data-driven approach, and strong leadership skills position her as a valuable asset in the performance marketing and growth domain. Jewel is poised to continue making a significant impact in her current role at FloBiz and beyond.