Jharna Saha

CMO & Co-Founder

Jharna Saha is a seasoned marketing professional with a proven track record of driving business growth and brand success. As the CMO and Co-Founder of Enlog, a leading technology startup in Gurgaon, India, she leverages her expertise in strategic marketing, campaign management, and data-driven decision-making to propel the company's market presence and digital transformation initiatives.

Professional Overview

With over 5 years of experience in the marketing and advertising industry, Jharna has cultivated a strong understanding of consumer behavior, market trends, and effective integrated marketing strategies. Her versatile skill set encompasses digital marketing, content creation, brand management, and campaign optimization, making her a valuable asset to the Enlog team.

Current Role

As the CMO and Co-Founder of Enlog, Jharna is responsible for developing and executing the company's comprehensive marketing strategy. She leads a talented team of marketing professionals in driving brand awareness, customer acquisition, and revenue growth through innovative digital campaigns, strategic partnerships, and targeted content initiatives. Under her leadership, Enlog has experienced a significant increase in brand visibility and customer engagement, contributing to the company's rapid expansion within the Indian market.

Career Progression

Prior to her current role, Jharna has held various positions in the marketing and advertising industry, including Media Analyst at Publicis Sapient, Account Management Executive at RepIndia, and Key Account Management Specialist at Dentsu Webchutney. Throughout her career, she has demonstrated a knack for problem-solving, strategic thinking, and effective collaboration, which have been instrumental in her professional development and the successful execution of high-impact marketing campaigns.

Academic Background

Jharna holds a Bachelor's degree in Business Administration from the prestigious Shri Ram College of Commerce, where she graduated with distinction. Her academic achievements, coupled with her passion for marketing and digital transformation, have positioned her as a thought leader in the industry.

Areas of Expertise

• Strategic marketing and brand management

• Digital marketing and campaign optimization

• Data analysis and performance tracking

• Integrated marketing communication

• Cross-functional collaboration and team leadership

Professional Impact

During her tenure at Enlog, Jharna has spearheaded several transformative initiatives that have contributed to the company's impressive growth. She has successfully launched a comprehensive digital marketing strategy that has resulted in a 35% increase in website traffic and a 25% improvement in lead conversion rates. Additionally, her data-driven approach to campaign optimization has led to a 20% reduction in customer acquisition costs, further enhancing the company's profitability and market competitiveness.

Conclusion

Jharna Saha's extensive experience, innovative mindset, and passion for marketing make her a valuable asset to the Enlog team. As the CMO and Co-Founder, she continues to drive the company's strategic vision, foster a culture of innovation, and deliver measurable results that contribute to the organization's long-term success.