Jia Lee

Senior Content Marketing Manager | Sydney, New South Wales, Australia

Professional Overview

Jia Lee is a versatile marketing professional with extensive experience in content strategy, digital marketing, and account management. As the Senior Content Marketing Manager at Klaviyo, she oversees the development and execution of impactful content campaigns that drive customer engagement and business growth. With a strong background in diverse marketing disciplines, Jia brings a collaborative and data-driven approach to her work, consistently delivering measurable results for her clients.

Experience Summary

Current Role

As the Senior Content Marketing Manager at Klaviyo, Jia is responsible for spearheading the company's content marketing strategy and leading a team of content creators. In this role, she has successfully increased brand awareness, website traffic, and lead generation through the development of high-performing content assets, including blog posts, whitepapers, and social media campaigns. Jia's ability to translate complex technical information into engaging, user-friendly content has positioned Klaviyo as a thought leader in the e-commerce and marketing automation space.

Career Progression

In addition to her current role, Jia has held several notable positions throughout her career. As the Co-Founder and Strategy Director at We Are Frank, she collaborated with cross-functional teams to devise and implement comprehensive digital marketing strategies for a diverse client base. As an Account Director at OMD Australia, she managed client relationships and led the execution of integrated marketing campaigns, consistently exceeding client expectations. Jia's background also includes roles as a Content Director at Online Marketing Gurus and a Senior SEO & Content Strategist at Yoghurt Digital, where she honed her skills in search engine optimization, content creation, and data analysis.

Academic Background

Jia holds a Bachelor of Business degree in Marketing from the University of New South Wales, where she graduated with distinction. Her academic achievements, combined with her extensive industry experience, have equipped her with a well-rounded understanding of the evolving digital marketing landscape.

Areas of Expertise

• Content strategy and creation

• Digital marketing and campaign management

• Search engine optimization (SEO)

• Social media marketing and community engagement

• Data analysis and performance reporting

• Client relationship management and stakeholder collaboration

Professional Impact

Throughout her career, Jia has demonstrated her ability to drive measurable results for her clients. At Klaviyo, she has implemented a content marketing strategy that has increased website traffic by 25% and generated a 20% uplift in qualified leads. As the Co-Founder and Strategy Director at We Are Frank, Jia spearheaded the development of a comprehensive digital marketing campaign that boosted client revenue by 35% within the first six months.

Conclusion

With her diverse marketing expertise, data-driven approach, and proven track record of success, Jia Lee is a valuable asset to any organization seeking to elevate its content marketing efforts and drive sustainable business growth. Her passion for storytelling, coupled with her ability to adapt to changing market dynamics, make her a versatile and highly sought-after marketing professional.