Jill Abbott

General Manager / CMO | Chicago, Illinois, United States

Professional Overview

Jill Abbott is an accomplished marketing executive with extensive experience driving growth and innovation across the consumer packaged goods (CPG) and retail industries. As a skilled General Manager and Chief Marketing Officer, she excels at strategically aligning brand and business objectives to deliver impactful, data-driven campaigns that resonate with target audiences.

Experience Summary

Current Role

As the General Manager and Chief Marketing Officer at Vital Proteins, Jill is responsible for overseeing the company's overall business strategy and marketing initiatives. In this dual role, she leads cross-functional teams to develop and execute integrated marketing plans that amplify the brand's positioning, drive customer acquisition and loyalty, and support the organization's ambitious expansion goals.

Previously, Jill served as the CMO/VP of Marketing at PepsiCo Beverages, where she was instrumental in developing and implementing successful marketing strategies for the company's portfolio of iconic beverage brands. She also held marketing leadership positions at Boulder Brands, Bucketfeet, and PepsiCo's Gatorade division, contributing to significant brand growth and market share gains.

Career Progression

Throughout her career, Jill has demonstrated a proven track record of driving business success through innovative marketing approaches. As the Head of Brand Marketing for Udi's and Glutino at Boulder Brands, she spearheaded the rebranding and repositioning efforts that transformed these gluten-free brands into market leaders. At Bucketfeet, Jill's visionary leadership as Vice President of Marketing helped the company establish a strong brand presence and expand its reach into new retail channels.

Jill's early career experiences at PepsiCo's Gatorade division, where she served as Director of Brand Marketing, provided her with a solid foundation in the CPG industry and honed her expertise in consumer insights, brand strategy, and integrated marketing communications.

Academic Background

Jill holds a Bachelor of Science in Marketing from the University of Illinois at Urbana-Champaign, where she graduated with honors.

Areas of Expertise

• Omnichannel marketing strategy and execution

• Brand development and positioning

• Consumer insights and data-driven decision-making

• Cross-functional team leadership and collaboration

• Digital marketing, social media, and e-commerce

• New product introduction and market expansion

Professional Impact

Throughout her career, Jill has consistently demonstrated her ability to drive business growth and transform brands. At PepsiCo Beverages, she spearheaded the successful launch of several innovative product lines, resulting in significant revenue and market share gains. As the Head of Brand Marketing at Boulder Brands, Jill's strategic leadership and consumer-centric approach led to a 30% increase in brand awareness and a 25% uplift in sales for the Udi's and Glutino brands.

Conclusion

With her exceptional marketing expertise, proven leadership skills, and deep industry knowledge, Jill Abbott is poised to continue making a significant impact as the General Manager and Chief Marketing Officer at Vital Proteins. Her versatile skillset and ability to translate consumer insights into impactful, results-driven marketing initiatives make her a valuable asset in driving the company's ambitious growth objectives.