Jill Kinney

Vice President Integrated Marketing, DripDrop Hydration, PBC

Professional Overview
Jill Kinney is an accomplished marketing executive with over 20 years of experience driving integrated brand strategies and innovative content solutions for leading global organizations. As the Vice President of Integrated Marketing at DripDrop Hydration, PBC, she oversees the development and execution of comprehensive marketing initiatives that enhance brand visibility, engage key stakeholders, and drive business growth.

Experience Summary

Current Role
As the Vice President of Integrated Marketing at DripDrop Hydration, PBC, Jill is responsible for spearheading the company's integrated marketing strategy, including the development and implementation of campaigns across digital, social, and traditional channels. She works collaboratively with cross-functional teams to create compelling, data-driven content that resonates with the brand's target audience and drives measurable results.

Under Jill's leadership, DripDrop Hydration has experienced significant growth in brand awareness and customer engagement, contributing to the company's overall success. Her expertise in strategic planning, campaign management, and performance analytics has been instrumental in optimizing marketing investments and demonstrating the tangible impact of marketing initiatives.

Career Progression
Prior to her current role, Jill held several high-profile positions, showcasing her versatility and breadth of experience. She served as the Head of Global Marketing - Originals, Gaming, and Partnerships at Snap Inc., where she spearheaded innovative cross-platform campaigns and strategic brand partnerships. Jill also held leadership roles at PepsiCo, NBCUniversal, and Beats by Dr. Dre, where she leveraged her deep understanding of the entertainment, consumer packaged goods, and technology industries to drive impactful marketing initiatives.

Throughout her career, Jill has distinguished herself as a strategic thinker, creative problem-solver, and collaborative leader, consistently delivering measurable results and elevating the brands she represents.

Academic Background
Jill holds a Bachelor's degree in Marketing from the University of Illinois at Urbana-Champaign.

Areas of Expertise

• Integrated marketing strategy and campaign development

• Content creation and digital/social media marketing

• Brand positioning and identity management

• Strategic partnerships and influencer marketing

• Data-driven decision making and performance analytics

• Cross-functional team leadership and collaboration

Professional Impact
During her tenure at Snap Inc., Jill played a pivotal role in the launch of several high-profile Originals series and the integration of gaming experiences within the platform, driving significant user engagement and revenue growth. At PepsiCo, she spearheaded the development of a global content studio that delivered award-winning branded content and established strategic partnerships with industry-leading talent and media properties.

Conclusion
Jill Kinney's diverse experience, strategic mindset, and proven track record of driving impactful marketing initiatives position her as a valuable asset to DripDrop Hydration, PBC. As the Vice President of Integrated Marketing, she is poised to continue her success in elevating the brand's visibility, fostering meaningful connections with consumers, and contributing to the company's overall growth and success.