Jillian Friello

Director of Marketing and Business Development

Professional Overview
Jillian Friello is an accomplished marketing and business development professional with over a decade of experience driving growth and success across diverse industries. As the Director of Marketing and Business Development at Simon Property Group, she leverages her expertise in strategic planning, data analysis, and stakeholder engagement to spearhead impactful initiatives that position the company for long-term success.

Experience Summary

Current Role
In her current role as Director of Marketing and Business Development at Simon Property Group, Jillian is responsible for developing and executing comprehensive marketing strategies to promote the company's portfolio of properties and attract new tenants. She collaborates extensively with cross-functional teams to identify and capitalize on emerging market trends, optimize marketing campaigns, and measure performance to drive continuous improvement. Jillian's strategic leadership and data-driven approach have been instrumental in driving increased brand visibility, customer engagement, and revenue growth for Simon Property Group.

Career Progression
Prior to her current position, Jillian held various roles within the retail and business development sectors, including Senior Manager of Business Development at Cherry Hill Programs, Business Development Manager at Cherry Hill Programs, and District Manager at Cherry Hill Programs. Throughout her career, Jillian has demonstrated a passion for driving innovation, fostering strong client relationships, and delivering measurable results. Her diverse experience has equipped her with a well-rounded skill set that enables her to excel in her current role.

Academic Background
Jillian holds a Bachelor's degree in Marketing from Long Island University, where she graduated with honors. Her academic background and commitment to lifelong learning have equipped her with the analytical and strategic thinking skills necessary to thrive in the dynamic marketing and business development landscape.

Areas of Expertise

• Strategic Marketing and Branding

• Business Development and Client Relationship Management

• Data Analysis and Performance Optimization

• Cross-Functional Collaboration and Team Leadership

• Retail and Commercial Real Estate Industry Expertise

Professional Impact
During her tenure at Cherry Hill Programs, Jillian led the successful implementation of a data-driven marketing campaign that resulted in a 25% increase in lead generation and a 15% improvement in customer retention. In her current role at Simon Property Group, she has spearheaded the development of a comprehensive digital marketing strategy that has contributed to a 20% growth in website traffic and a 12% increase in tenant occupancy rates across the company's portfolio.

Conclusion
With her diverse experience, proven track record of success, and a deep commitment to driving measurable results, Jillian Friello is a dynamic marketing and business development professional poised to make a lasting impact on the organizations she serves. Her strategic vision, analytical expertise, and collaborative leadership style position her as a valuable asset in her current role and a promising leader in the industry.