Jillian Haney
Senior Director of Marketing Performance
Professional Overview
Jillian Haney is an experienced marketing and finance professional with a strong background in driving operational excellence and maximizing business performance. As the Senior Director of Marketing Performance at David's Bridal, she leverages her expertise in data-driven decision making, strategic planning, and cross-functional collaboration to enhance the company's marketing initiatives and drive sustainable growth.
Experience Summary
Current Role
In her current role as the Senior Director of Marketing Performance at David's Bridal, Jillian is responsible for overseeing the company's marketing performance metrics, analytics, and reporting. She works closely with the marketing team to develop and implement data-driven strategies that optimize campaign effectiveness, customer engagement, and return on investment. Jillian has played a pivotal role in enhancing the brand's online presence, improving digital marketing strategies, and driving measurable improvements in customer acquisition and retention.
Career Progression
Prior to her current role, Jillian held several leadership positions in the retail and fashion industries. As the Senior Director of Financial Planning and Analysis at David's Bridal, she was instrumental in driving financial strategy, budgeting, and forecasting to support the company's growth initiatives. Earlier in her career, Jillian served as the Director of Finance at Polo Ralph Lauren and as a Senior Financial Analyst at Calvin Klein, Inc. She began her professional journey as an Audit Senior at Deloitte & Touche, where she honed her analytical and problem-solving skills.
Academic Background
Jillian holds a Bachelor of Science degree in Accounting from the University of Pennsylvania, where she graduated with distinction.
Areas of Expertise
- Marketing performance management and optimization
- Data-driven decision making and analytics
- Strategic planning and business strategy
- Financial planning, analysis, and reporting
- Cross-functional leadership and collaboration
Professional Impact
During her tenure at David's Bridal, Jillian has led the implementation of a comprehensive marketing performance management framework, enabling the company to make more informed, data-driven decisions. Her initiatives have resulted in a 25% increase in marketing campaign return on investment and a 15% improvement in customer acquisition rates. Jillian's ability to bridge the gap between marketing and finance has been instrumental in aligning the company's strategic priorities and driving sustainable growth.
Conclusion
Jillian Haney is a seasoned marketing and finance professional with a proven track record of driving operational excellence and business performance. Her extensive experience in data-driven decision making, strategic planning, and cross-functional collaboration positions her as a valuable asset to David's Bridal, where she continues to make a significant impact on the company's marketing initiatives and overall success.
