Jillian Hartman

Director of Performance Marketing
West Hollywood, CA, United States

Professional Overview

Jillian Hartman is an accomplished digital marketing leader with over 15 years of experience driving customer acquisition and growth strategies for leading fashion and e-commerce brands. As the Director of Performance Marketing at MERIT, she is responsible for developing and executing data-driven marketing campaigns to optimize acquisition, retention, and conversion across multiple channels.

Experience Summary

Current Role

As the Director of Performance Marketing at MERIT, Jillian oversees the planning, implementation, and optimization of all performance marketing initiatives, including search engine marketing, social media advertising, email marketing, and affiliate partnerships. She works closely with cross-functional teams to analyze data, identify growth opportunities, and implement strategies to drive profitable customer acquisition and retain a loyal user base. Under her leadership, MERIT has consistently exceeded its customer acquisition and revenue targets, achieving double-digit year-over-year growth.

Career Progression

Prior to her current role, Jillian served as the Director of Acquisition Marketing at True&Co, where she led the brand's digital marketing efforts and played a key role in its successful acquisition by Walmart. Before that, she held various marketing leadership positions at JustFab Inc. and TechStyle Fashion Group, where she was instrumental in driving the growth and expansion of the Savage X Fenty brand. Throughout her career, Jillian has demonstrated a proven track record of developing and implementing innovative marketing strategies that drive measurable results.

Academic Background

Jillian holds a Bachelor's degree in Journalism from the University of Missouri-Columbia, where she graduated with honors.

Areas of Expertise

• Performance marketing strategy and optimization

• Omnichannel customer acquisition and retention

• Data-driven decision making and campaign measurement

• Search engine marketing (SEM) and social media advertising

• Email marketing and marketing automation

• Affiliate program management

• Cross-functional team leadership and collaboration

Professional Impact

• Consistently exceeded customer acquisition and revenue targets, driving double-digit year-over-year growth at MERIT

• Played a key role in the successful acquisition of True&Co by Walmart by leading the brand's digital marketing transformation

• Spearheaded the launch and rapid expansion of the Savage X Fenty brand, establishing it as a leading player in the intimate apparel market

• Recognized as a thought leader in the performance marketing industry, frequently speaking at industry events and contributing to leading marketing publications

Conclusion

Jillian Hartman is a seasoned digital marketing executive with a proven track record of driving growth and innovation for leading fashion and e-commerce brands. With her data-driven approach, strategic mindset, and strong cross-functional leadership skills, she is poised to continue making a significant impact in her role as the Director of Performance Marketing at MERIT.