Jillian Murphy
Director of Paid Media
Professional Overview
Jillian Murphy is an accomplished digital marketing leader with over 10 years of experience driving measurable success for premier brands. As the Director of Paid Media at Jonas Paul Eyewear, she oversees the strategy and execution of impactful paid advertising campaigns that amplify the company's brand and fuel its rapid growth.
Experience Summary
Current Role
As the Director of Paid Media at Jonas Paul Eyewear, Jillian is responsible for developing and implementing the company's comprehensive paid media strategy across platforms such as Google Ads, Facebook/Instagram, and programmatic display. She leads a team of talented media buyers and analysts to optimize campaign performance, drive efficient customer acquisition, and deliver robust return on ad spend. Under Jillian's leadership, Jonas Paul Eyewear has achieved double-digit year-over-year growth in its paid media channels.
Career Progression
Prior to joining Jonas Paul Eyewear, Jillian held various leadership roles at Resolution Media, a leading digital marketing agency. As the Associate Director, she managed high-profile client accounts and mentored junior team members to drive exceptional campaign results. As a Marketing Science Supervisor and Advertising Supervisor, she honed her expertise in data-driven media planning, creative optimization, and performance measurement.
Jillian's career began at Lightburn, where she gained valuable experience as a Digital Marketing Analyst, and at Zizzo Group Marketing + PR + New Media, where she excelled as an Account Executive. She also had the opportunity to participate in the prestigious Google Squared Program, further enhancing her understanding of cutting-edge digital marketing strategies and best practices.
Academic Background
Jillian holds a Bachelor of Business Administration degree from the University of Wisconsin-Madison, with a concentration in Marketing and a minor in Communications.
Areas of Expertise
- Paid media strategy and campaign management
- Social media advertising (Facebook, Instagram, LinkedIn)
- Search engine marketing (Google Ads, Bing Ads)
- Programmatic media buying and optimization
- Data analysis and performance reporting
- Cross-functional collaboration and team leadership
Professional Impact
Under Jillian's leadership, Jonas Paul Eyewear's paid media campaigns have consistently exceeded key performance indicators, driving a significant increase in website traffic, online sales, and customer lifetime value. She has also shared her expertise as a guest speaker at industry events, contributing to the professional development of digital marketers across the region.
Conclusion
Jillian Murphy is a seasoned digital marketing strategist with a proven track record of driving impactful results for her clients. Her deep understanding of the evolving paid media landscape, coupled with her ability to lead high-performing teams, make her a valuable asset to any organization seeking to expand its digital footprint and achieve sustained growth.
