Jim Botsford

Vice President, Digital Marketing
United States

Professional Overview

Jim Botsford is an accomplished marketing executive with over 15 years of experience driving digital transformation and innovation across the financial services industry. As the Vice President of Digital Marketing at Choreo, he leads a team of digital marketing experts in developing and executing integrated, data-driven strategies that drive measurable growth and engagement for the company's diverse client base.

Experience Summary

Current Role

As the Vice President of Digital Marketing at Choreo, Jim is responsible for overseeing the company's digital marketing initiatives, including search engine optimization, social media marketing, email marketing, and content creation. He works closely with cross-functional teams to develop and implement digital strategies that align with Choreo's overall business objectives, resulting in increased brand awareness, lead generation, and customer retention. Under his leadership, the digital marketing team has achieved significant improvements in key performance metrics, contributing to the company's continued success and growth.

Career Progression

Prior to joining Choreo, Jim served as the Executive Director of Marketing at Atria Wealth Solutions, where he led a team of marketing professionals in developing and executing integrated marketing campaigns to support the company's growth initiatives. Before that, he held the role of SVP of Marketing at LPL Financial Services, where he was responsible for overseeing the company's marketing strategy and initiatives, including brand management, content creation, and digital marketing.

Academic Background

Jim holds a degree in Marketing and Advertising from the University of Colorado Boulder, where he developed a strong foundation in data-driven marketing and digital strategy.

Areas of Expertise

• Digital marketing strategy and execution

• Search engine optimization (SEO) and search engine marketing (SEM)

• Social media marketing and content creation

• Email marketing and marketing automation

• Data analysis and performance reporting

• Cross-functional collaboration and team leadership

Professional Impact

During his tenure at LPL Financial Services, Jim led the development and implementation of a comprehensive digital marketing strategy that resulted in a 25% increase in website traffic and a 20% improvement in lead conversion rates. At Atria Wealth Solutions, he spearheaded the rebranding initiative, which led to a significant increase in brand awareness and a 15% growth in client acquisition.

Conclusion

With his extensive experience, strategic mindset, and proven track record of driving digital transformation, Jim Botsford is a valuable asset to Choreo and the broader financial services industry. He is committed to leveraging the power of digital marketing to help his clients achieve their business goals and stay ahead of the competition.