Jim Mackenzie

VP of Integrated Marketing

Professional Overview
Jim Mackenzie is an accomplished marketing executive with over 20 years of experience driving brand growth and customer engagement across the consumer products and retail industries. As the VP of Integrated Marketing at Kizik, he oversees the development and execution of comprehensive marketing strategies that enhance brand visibility, boost sales, and deliver exceptional customer experiences.

Experience Summary

Current Role
As the VP of Integrated Marketing at Kizik, Jim is responsible for leading the company's integrated marketing efforts, including digital marketing, content creation, media planning, and campaign management. He collaborates closely with cross-functional teams to develop and implement innovative marketing initiatives that align with Kizik's overarching business objectives and drive measurable results. Under his leadership, the company has experienced significant growth in brand awareness and market share within the footwear industry.

Career Progression
Prior to his current role, Jim held various marketing leadership positions at prominent organizations. As the Senior Global Brand Marketing Director at Wolverine Worldwide, he spearheaded the development and execution of global brand strategies for the company's portfolio of iconic footwear and apparel brands. Earlier in his career, he served as the Senior Marketing Manager at Keurig Dr Pepper Inc., where he played a pivotal role in launching successful product campaigns and expanding the company's market presence. Jim's diverse background also includes roles at leading advertising agencies, such as Hill Holliday and Alloy Marketing Group, where he honed his expertise in integrated marketing, account management, and consumer experience.

Academic Background
Jim holds a Bachelor of Arts degree in Marketing from the University of Massachusetts Amherst, where he graduated with honors.

Areas of Expertise

• Integrated marketing strategy and execution

• Brand management and positioning

• Digital marketing and content creation

• Consumer behavior and market insights

• Cross-functional team leadership and collaboration

• Driving measurable business growth and ROI

Professional Impact
Throughout his career, Jim has demonstrated a proven track record of delivering innovative marketing solutions that drive brand awareness, customer engagement, and revenue growth. At Kizik, he has spearheaded the development and implementation of a comprehensive omnichannel marketing strategy that has resulted in a significant increase in online sales and a stronger brand presence in the footwear market. His ability to leverage data-driven insights and collaborate with diverse teams has earned him a reputation as a strategic, results-oriented marketing leader.

Conclusion
With his extensive experience, industry expertise, and proven ability to translate marketing initiatives into tangible business outcomes, Jim Mackenzie is a valuable asset to Kizik. As the VP of Integrated Marketing, he continues to push the boundaries of traditional marketing approaches and deliver pioneering solutions that propel the company's growth and solidify its position as a market leader.