Jim Simmons
Director - Brand Protection
Professional Overview
Jim Simmons is an experienced brand protection professional with a proven track record of safeguarding the reputations of leading global enterprises. As the Director of Brand Protection at Qualcomm, he is responsible for developing and implementing comprehensive strategies to identify, monitor, and mitigate risks to the company's valuable intellectual property and brand assets.
Experience Summary
Current Role
As the Director of Brand Protection at Qualcomm since 2006, Jim has spearheaded the company's efforts to protect its brand and intellectual property across international markets. In this role, he oversees a team of brand protection specialists, manages cross-functional collaborations, and directs investigations to uncover and disrupt counterfeit and gray market activities. Under his leadership, Qualcomm has achieved a significant reduction in the incidence of brand infringement, resulting in substantial cost savings and enhanced customer trust.
Career Progression
Prior to his current position, Jim held brand protection management roles at Cisco Systems and Hewlett-Packard, where he developed and implemented innovative strategies to combat counterfeiting and unauthorized distribution. His success in these previous roles led to a steady career progression, culminating in his appointment as the Director of Brand Protection at Qualcomm. Throughout his career, Jim has demonstrated a keen understanding of the evolving challenges in brand protection and has consistently delivered measurable results for his employers.
Academic Background
Jim holds a Bachelor of Science degree in Marketing from Duke University, where he graduated cum laude. His academic achievements and specialized coursework in brand management and consumer behavior have contributed to his deep understanding of the critical role of brand protection in today's global marketplace.
Areas of Expertise
- Brand protection strategy development and implementation
- Intellectual property rights enforcement
- Counterfeit product identification and disruption
- Cross-border supply chain risk management
- Stakeholder engagement and collaboration
- Data analytics and market intelligence gathering
Professional Impact
Under Jim's leadership, Qualcomm has successfully dismantled numerous counterfeit operations, leading to the seizure of millions of dollars' worth of illicit goods. His strategic efforts have also resulted in the implementation of robust supply chain controls, strengthening the company's ability to detect and mitigate brand infringement risks. Jim's expertise and industry contributions have been recognized through his participation in high-profile industry forums and his role as a subject matter expert in various brand protection initiatives.
Conclusion
With over 20 years of experience in brand protection and a deep understanding of the evolving challenges facing global enterprises, Jim Simmons is a valuable asset to Qualcomm. His proven track record of delivering tangible results and his commitment to safeguarding the company's brand and intellectual property make him a respected leader in the field of brand protection.
