Jim Stengel
Company: The Jim Stengel Company
LinkedIn: [linkedin.com/in/jimstengel](https://www.linkedin.com/in/jimstengel)
Company Website: [jimstengel.com](https://www.jimstengel.com/)
Executive Overview
Jim Stengel is the President and CEO of The Jim Stengel Company, a prominent marketing consultancy and think tank. He is internationally recognized for his leadership in purpose-driven brand growth strategies and his role as the former Global Chief Marketing Officer of Procter & Gamble (P&G; 2001–2008), where he oversaw an annual advertising budget of $8 billion and directed an organization of approximately 7,000 people. His tenure at P&G resulted in the doubling of company sales over seven years, establishing him as a leading figure in global marketing innovation.
Professional Background & Thought Leadership
- The Jim Stengel Company, founded in 2008, serves clients in technology, fashion, retail, food service, automotive, and wine/spirits sectors. The firm operates as both a strategic consultancy and a think tank, specializing in brand strategy, design thinking, brand positioning, and organizational purpose.
- Jim and his team partner closely with CMOs, creative leaders, and brands navigating transformation and meaningful change, equipping them with purpose-based strategies to unlock extraordinary results.
- He is highly active in the professional development of marketing executives, exemplified by his coaching, speaking engagements, and leadership training efforts at global events and leadership academies.
Notable Engagements & Industry Activities
- Author:
- Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies (2011)—draws on a decade-long, 50,000-brand global study, demonstrating the financial outperformance of companies rooted in purpose and core values.
- Unleashing the Innovators: How Mature Companies Find New Life With Startups (2017, co-authored with Tom Post)—details Fortune 500 companies’ innovation through alliances with startups, supported by a global study of 200 established and emerging enterprises.
- Podcast Host:
- The CMO Podcast (launched 2019)—Jim interviews prominent CMOs across industries, delving into their strategic thinking, personal motivations, and the evolving challenges of the CMO role. The podcast has celebrated over five years of episodes and is recognized for industry insights and candid executive conversations.
- Academic Appointments:
- Adjunct Professor, UCLA Anderson School of Management (2009–2013).
- Senior Fellow & Adjunct Professor, Kellogg Markets & Customers Initiative (from 2017).
- Public Speaking & Event Leadership:
- Regular keynote speaker at major venues, including Cannes Lions International Festival of Creativity and the Association of National Advertisers Conference.
- Dean of the inaugural Cannes Creative Academy for Young Marketers (2011).
Advisory & Board Roles
- Current Roles:
- Chairman, International Advisory Board, in/PACT (cause marketing firm).
- Advisor, Compound (venture capital).
- Former Positions:
- Board member, AOL and Motorola (chaired Compensation & Leadership Committee).
- Advisory Board, MarketShare (until its acquisition by Neustar).
- Chairman, Association of National Advertisers.
- Chairman, American Advertising Federation Hall of Fame.
- Board member, The Advertising Council.
Awards & Recognition
- Repeatedly named the #1 “Power Player” in Marketing by Advertising Age (2003, 2004, 2006, 2007).
- Grand Marketer of the Year, Brandweek (2005).
- Inducted into the first-ever Fortune Executive Dream Team (2011).
- Led P&G to recognition as Advertising Age’s Marketer of the Year (2005).
Education
- MBA, The Pennsylvania State University (Smeal College of Business), 1983.
- BA, Franklin & Marshall College, 1977.
Key Initiatives & Current Visibility
- The CMO Podcast continues to release new episodes weekly, featuring CMOs from globally recognized organizations.
- Recent appearances include the 2024 Kellogg Marketing Leadership Summit and Cannes Lions CMO Accelerator Programme (June 2025).
- Demonstrates a focus on strategy, purpose alignment, and innovation partnerships between established companies and startups.
Professional Interests & Strategic Approach
Jim Stengel’s work centers on equipping organizations and marketing leaders with purpose-driven strategies that foster sustainable growth and positive culture change. His philosophy—“Creativity fuels innovation. Purpose drives growth.”—directly informs his consultancy’s approach, event content, and advisory roles. Stengel is highly regarded for actionable insights on building trust, driving growth, and enhancing customer-centricity. His books, podcast, and keynote addresses reveal his ongoing commitment to supporting CMOs and senior marketing leaders as they steer organizational transformations in rapidly evolving markets.
Contact & Engagement Opportunities
Jim is open to engagement regarding speaking opportunities, podcast collaborations, and general consulting projects for organizations seeking to refine or define their brand purpose and strategic direction.
For more information, refer to Jim Stengel’s LinkedIn profile or [jimstengel.com](https://www.jimstengel.com/).
