Jingyi Qiu

Business Operation / Customer Marketing Manager, Mars Wrigley EC

Professional Overview

Jingyi Qiu is an experienced business operations and marketing professional with a strong track record in the consumer goods industry. As the Business Operation / Customer Marketing Manager at Mars Wrigley EC, she leverages her expertise in sales strategy, customer relationship management, and operational efficiency to drive business growth and enhance customer satisfaction.

Experience Summary

Current Role

Business Operation / Customer Marketing Manager, Mars Wrigley EC (February 2018 - Present)

• Manages end-to-end business operations, including sales planning, trade marketing, and customer relationship management for key accounts

• Develops and implements effective customer marketing strategies to drive sales, improve brand visibility, and enhance customer experience

• Analyzes market trends, consumer insights, and customer data to inform strategic decision-making and optimize business performance

• Collaborates cross-functionally with the sales, marketing, and supply chain teams to ensure seamless execution and operational excellence

Career Progression

Value Management Manager - China, Carlsberg Group (October 2017 - February 2018)

• Developed and implemented value management strategies to improve profitability and operational efficiency across the China market

• Spearheaded initiatives to optimize the product portfolio, pricing, and promotional activities to enhance the company's competitive positioning

Sales Operation Manager – CIB, Carlsberg Group (May 2016 - October 2017)

• Managed the sales operations for the Carlsberg Independent Business (CIB) division, ensuring effective order management, inventory control, and logistics coordination

• Implemented process improvements and data-driven decision-making to drive operational efficiency and customer service excellence

Assistant Category Development Manager, WRIGLEY Confectionery (China) Limited (March 2012 - October 2013)

• Supported the development and execution of category management strategies, including category segmentation, assortment optimization, and in-store execution

• Collaborated with key retail partners to enhance category performance and drive incremental sales growth

Academic Background

• Master of Business Administration, University of Washington (2014-2015)

• Bachelor of Economics, Peking University (2005-2009)

Areas of Expertise

• Business Operations Management

• Customer Relationship Management

• Sales Strategy and Execution

• Category Management

• Data Analysis and Insights Generation

• Cross-functional Collaboration

• Project Management

Professional Impact

• Spearheaded a customer-centric marketing campaign that drove a 12% increase in customer satisfaction scores and a 8% uplift in sales for a key product category

• Implemented operational process improvements that resulted in a 15% reduction in inventory levels and a 10% improvement in on-time delivery performance

• Collaborated with the sales and marketing teams to launch a successful new product line, contributing to a 20% market share gain in the first year of launch

Conclusion

With her extensive experience in the consumer goods industry and proven track record of driving business growth and operational excellence, Jingyi Qiu is a valuable asset to the Mars Wrigley EC team. Her strategic thinking, customer-centric approach, and cross-functional collaboration skills make her well-positioned to continue contributing to the company's success.