Jiyun Choi

Vice President, Marketing - Head of International Markets

Professional Overview
Jiyun Choi is an accomplished marketing executive with extensive experience driving growth and expansion in international markets. As the Vice President of Marketing and Head of International Markets at iHerb, LLC, she leverages her deep expertise in brand strategy, digital marketing, and cross-cultural team leadership to spearhead the company's global expansion initiatives.

Experience Summary

Current Role
In her current role as Vice President, Marketing - Head of International Markets at iHerb, LLC, Jiyun is responsible for leading the company's marketing and growth strategies across key international markets, including Korea, Japan, China, Hong Kong, Taiwan, and Southeast Asia. She has been instrumental in driving iHerb's brand awareness and customer acquisition in these regions, delivering double-digit year-over-year revenue growth.

Career Progression
Prior to her current role, Jiyun served as the Head of APAC Markets at iHerb, where she successfully led the company's expansion into the Asia-Pacific region. She has also held several senior marketing leadership positions, including Head of Korea Market at iHerb, General Manager at Ticket Monster Inc., and Chief Marketing Officer at DongA One Group. Jiyun's extensive background also includes roles at leading global brands such as Samsung Card, American Express, Kraft Foods Group, and The Coca-Cola Company.

Academic Background
Jiyun holds a Bachelor's degree, with a focus on International Business and Marketing.

Areas of Expertise

• International market expansion and growth strategy

• Brand management and digital marketing

• Cross-cultural team leadership and collaboration

• Strategic planning and data-driven decision making

• Omnichannel customer experience optimization

Professional Impact
Throughout her career, Jiyun has demonstrated a proven track record of driving transformative growth and innovation. At iHerb, she has led the development and implementation of highly targeted, localized marketing campaigns that have significantly increased brand awareness and customer acquisition in key international markets. Her ability to navigate complex regulatory environments and build strong partnerships with local stakeholders has been instrumental in iHerb's successful global expansion.

Conclusion
Jiyun Choi is a seasoned marketing executive with a proven ability to lead international expansion and growth initiatives. Her deep expertise in brand strategy, digital marketing, and cross-cultural team management, coupled with her track record of delivering measurable results, make her a valuable asset to any organization seeking to expand its global footprint.