Jj Maxwell Research by SuperAGI

Professional Overview

JJ Maxwell serves as the Chief Executive Officer (CEO) at Double, a retail investment brokerage firm focused on democratizing sophisticated investment tools for everyday investors. He has led Double since its inception in August 2023. Prior to and alongside his role at Double, Maxwell holds multiple executive positions including Co-Founder at Upcast and COO & Co-Founder at JetFuel.

JJ Maxwell has demonstrated significant entrepreneurial success, having built and sold businesses valued at over $100 million. He is based in San Francisco, California and holds an educational background from the University of Waterloo. His technical skills include Python, HTML, Data Analysis, R, and Microsoft Excel, which suggest a strong foundation in data-driven decision-making and software development.

Company and Market Position

Under Maxwell’s leadership, Double achieved a significant milestone by crossing $10 million in assets under management (AUM) within just three months of its beta launch (December 2024). This rapid growth evidences strong market demand and acceptance of Double’s investment platform. This achievement was publicly announced and celebrated on Maxwell’s LinkedIn and company blog.

Double is recognized as a pioneer in the retail investment space, aiming to empower individual investors through customizable and automated portfolio investing. The company won the Retail Investment Brokerage CEO of the Year 2024 award as featured in CEO Monthly (Issue 11, 2024), highlighting Maxwell’s leadership and Double’s market impact.

Public Engagement and Thought Leadership

JJ Maxwell actively engages in sharing insights and company updates via his LinkedIn profile and on X (formerly Twitter) under the handle @jjmaxwell4. He has publicly reflected on product launch challenges, such as Double’s Product Hunt debut in September 2024, demonstrating transparency and a focus on continuous improvement.

Maxwell has participated in media appearances, including the Rich Habits Podcast (April 2025), where he discussed automated stock portfolio building, and regularly posts thought leadership content related to investment technology and fiduciary responsibilities. He emphasizes that Double operates as a fiduciary advisor regulated by the SEC, reinforcing trust and compliance as core company values.

Additional Notes on Leadership and Expertise

JJ Maxwell’s experience spans multiple industries beyond fintech, including prior leadership roles at Liftoff Mobile and JetFuel, pointing to a versatile executive profile with cross-sector technology and operational expertise. His technical proficiency, combined with entrepreneurial achievements, identifies him as a leader who integrates innovation with business growth.

JJ Maxwell’s professional narrative is predominantly technology and finance-oriented, making him a prime contact for discussions related to fintech innovation, retail investment solutions, regulated fiduciary services, and scaling tech startups in competitive markets.

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