João Miranda

Chief Executive Officer, Shinola

Professional Overview

João Miranda is an accomplished business leader with over 23 years of experience driving growth and transformation in the consumer products industry. As the Chief Executive Officer of Shinola, he leverages his deep expertise in strategic planning, operations management, and organizational development to steer the company towards sustained success.

Experience Summary

Current Role

As the Chief Executive Officer of Shinola since 1999, João is responsible for setting the strategic vision, managing day-to-day operations, and fostering a culture of innovation and excellence. Under his leadership, Shinola has cemented its position as a leading designer and manufacturer of high-quality consumer goods, delivering consistent revenue growth and profitability.

João's key achievements in his current role include:

• Spearheaded the company's expansion into new product categories, diversifying the brand's portfolio and revenue streams

• Implemented lean manufacturing processes and advanced supply chain management strategies, resulting in improved operational efficiency and cost savings

• Cultivated a talented and dedicated leadership team, empowering them to drive innovation and execute on the company's strategic priorities

Career Progression

Prior to joining Shinola, João held various management positions at leading consumer goods companies, where he honed his skills in strategic planning, brand development, and operational optimization. His previous roles include:

• Vice President of Marketing, Timex Group (1994-1999)

• Product Manager, Fossil Group (1989-1994)

Throughout his career, João has demonstrated a track record of driving business transformation and delivering exceptional results for the organizations he has served.

Academic Background

João holds a Bachelor of Science in Business Administration from the University of Porto, where he graduated with honors. He also completed an Executive Management Program at Harvard Business School, further strengthening his strategic and leadership capabilities.

Areas of Expertise

• Strategic planning and vision-setting

• Operations management and process optimization

• Brand development and marketing strategy

• Talent management and organizational transformation

• Financial management and performance improvement

Professional Impact

Under João's leadership, Shinola has experienced significant growth and expanded its global footprint. Notable achievements include:

• Grew Shinola's revenue by 35% over the past 5 years, outpacing industry benchmarks

• Spearheaded the launch of several successful new product lines, including the Runwell watch collection and the Bolt bicycle

• Guided the company's successful entry into international markets, establishing a strong presence in Europe and Asia

Conclusion

With his extensive industry experience, proven track record of success, and a deep commitment to innovation and excellence, João Miranda is well-positioned to continue driving Shinola's growth and solidifying its position as a leading global consumer brand.