Professional Summary

Professional Overview

Jo Bohling is a seasoned marketing and brand strategy professional with extensive experience driving growth and innovation across various industries. As a Co-Founder at Noticed Brands and the Chief Marketing Officer at both The FAME Agency and yoclo, Bohling leverages her expertise in brand development, digital marketing, and strategic partnerships to elevate the profiles of her clients and their products.

Experience Summary

Current Roles

Co-Founder, Noticed Brands (2018-05-01 to Present)

• Responsible for leading the strategic vision and day-to-day operations of the award-winning branding agency

• Oversees the creation and implementation of comprehensive marketing campaigns that drive brand awareness and customer acquisition for a diverse client portfolio

• Spearheads the development of innovative brand solutions that consistently exceed client expectations

Chief Marketing Officer, The FAME Agency (2009-03-01 to Present)

• Accountable for developing and executing integrated marketing strategies that amplify the agency's services and client offerings

• Collaborates closely with the leadership team to identify growth opportunities and optimize the agency's market positioning

• Serves as a trusted advisor to high-profile clients, providing guidance on leveraging the power of strategic communications

Chief Marketing Officer, yoclo (2023-10-01 to Present)

• Tasked with elevating the brand presence and driving customer engagement for the rapidly growing e-commerce platform

• Responsible for defining and implementing a comprehensive marketing roadmap that aligns with the company's ambitious growth objectives

• Leverages data-driven insights to inform the development of innovative digital marketing campaigns and strategic partnerships

Career Progression

Marketing Director, USC (2003-05-01 to 2009-01-01)

• Spearheaded the development and rollout of the university's first comprehensive branding initiative, resulting in a 25% increase in student enrollment

• Streamlined marketing operations and implemented data-driven decision-making processes to enhance the efficiency and effectiveness of the department

Account Director, Mediator (1999-05-01 to 2003-05-01)

• Managed a diverse portfolio of high-profile clients, delivering integrated marketing solutions that consistently exceeded their objectives

• Played a key role in the agency's new business development efforts, securing several new client accounts that contributed to the company's growth

Account Manager, 141 Worldwide (1994-02-01 to 1999-04-01)

• Worked closely with cross-functional teams to conceptualize and execute impactful marketing campaigns for a variety of global brands

• Developed strong client relationships and consistently exceeded performance targets, earning multiple promotions during tenure

Academic Background

Jo Bohling holds a Bachelor of Arts in Marketing from the University of Southern California, where she graduated with honors.

Areas of Expertise

• Brand strategy and development

• Digital marketing and e-commerce

• Integrated marketing campaign management

• Strategic partnerships and client relations

• Data-driven decision making

• Cross-functional team leadership and collaboration

Professional Impact

• Instrumental in the rebranding of USC, resulting in a 25% increase in student enrollment

• Spearheaded the launch of several award-winning marketing campaigns that drove significant growth for The FAME Agency's client base

• Played a pivotal role in the rapid expansion of Noticed Brands, establishing the agency as a leading player in the branding and marketing industry

Conclusion

With over 25 years of experience in the marketing and branding industry, Jo Bohling has established herself as a respected and innovative leader. Her proven track record of driving growth, fostering strategic partnerships, and delivering measurable results makes her a valuable asset to the organizations she serves. Bohling's passion for creating impactful brand experiences and her commitment to staying at the forefront of industry trends position her for continued success in her current and future endeavors.