Professional Overview
Jo Di Stasi is an accomplished global marketing executive with over 15 years of experience driving brand strategy and omnichannel marketing initiatives for premier luxury, retail, and consumer brands. As the current VP of Global Brand Marketing at John Hardy, she is responsible for leading the brand's integrated marketing efforts across international markets, with a focus on elevating brand positioning, enhancing the customer experience, and driving revenue growth.
Experience Summary
Current Role
As the VP of Global Brand Marketing at John Hardy, Jo oversees the brand's worldwide marketing strategy and execution. She is spearheading the development and implementation of integrated marketing campaigns that leverage digital, social, and experiential channels to engage customers and amplify the brand's unique artisanal heritage. Under her leadership, the brand has achieved double-digit growth in key markets and strengthened its brand equity among target consumer segments.
Career Progression
Prior to joining John Hardy, Jo held senior marketing and brand management roles at a diverse range of prestigious companies, including Tiffany & Co., Calvin Klein, and Nestlé Nespresso. She has a proven track record of driving impactful marketing initiatives that enhance brand visibility, deepen customer loyalty, and deliver measurable business results. Throughout her career, Jo has demonstrated her ability to thrive in fast-paced, dynamic environments and lead cross-functional teams to achieve strategic objectives.
Academic Background
Jo holds a degree in Marketing from the University of Warwick and a postgraduate diploma in Integrated Marketing Communications from London Metropolitan University. She also completed a certification in Holistic Nutrition from the Institute for Integrative Nutrition, allowing her to bring a unique, wellness-focused perspective to her work in the luxury and consumer goods industries.
Areas of Expertise
- Omnichannel brand strategy and execution
- Integrated marketing campaign development and optimization
- Global customer experience and engagement programs
- Luxury and retail industry best practices
- Digital transformation and e-commerce acceleration
- Cross-functional team leadership and collaboration
Professional Impact
During her tenure as Acting CMO at Armand de Brignac Champagne, Jo spearheaded the development and launch of a highly successful global marketing campaign that resulted in a significant increase in brand awareness and sales. At Calvin Klein, she led the global integrated marketing and corporate communications initiatives that helped strengthen the brand's positioning and appeal among key consumer segments.
Conclusion
With her extensive expertise in global brand marketing, deep industry knowledge, and proven track record of driving innovation and delivering results, Jo Di Stasi is a seasoned marketing executive poised to make a significant impact in her role at John Hardy. Her passion for creating meaningful connections between brands and their customers, combined with her strategic vision and collaborative leadership style, make her a valuable asset to any organization.
