Professional Summary
Professional Overview
Jo Ferreday is a seasoned business leader with extensive experience in the media, hospitality, and sports industries. As the Managing Director of Sheer Edge Ltd and the Editor in Chief of Inside Edge magazine, he leverages his multifaceted expertise to drive strategic growth and innovation.
Experience Summary
Current Roles
Managing Director, Sheer Edge Ltd (2016-Present)
- Oversees the overall business strategy, operations, and financial performance of the company
- Leads a team of professionals in the areas of business development, marketing, and content creation
- Spearheads the development and execution of new products and services to meet evolving client needs
Editor in Chief, Inside Edge Magazine (2023-Present)
- Responsible for the overall editorial direction, content curation, and quality control of the publication
- Collaborates with a talented team of writers, designers, and industry experts to deliver engaging and informative articles
- Drives the magazine's digital transformation and expansion into new platforms to reach a wider audience
Career Progression
Prior to his current roles, Jo Ferreday held various leadership positions in the hospitality, sports, and consulting sectors, including:
- Podcaster and Vlogger, Sheer Business Inspiration Podcast & Vlog (2020-2024)
- Founder, Inspiring Dining | Inspirational Speakers and Fine Dining (2019-2024)
- Corporate Business Development Manager, Silverstone Circuits Ltd (2014-2016)
- Business Development Manager, The ICC Birmingham (2013-2014)
- Head of Hospitality & Events, West Bromwich Albion Football Club (2010-2013)
- Business Development Manager, Qdos Consulting Ltd (2009-2010)
- Sales Director, U-Tangle Ltd (2006-2009)
- Corporate Sales Executive, Birmingham City FC (2004-2006)
Throughout his career, Jo has demonstrated a strong track record of driving business growth, fostering collaborative partnerships, and delivering innovative solutions to meet the evolving needs of his clients and stakeholders.
Academic Background
Jo holds a Bachelor's degree in Business Administration from the University of Birmingham, where he graduated with honors.
Areas of Expertise
- Media and content strategy
- Hospitality and events management
- Sports business development
- Sales and marketing strategy
- Entrepreneurship and business leadership
- Digital transformation and innovation
Professional Impact
- Spearheaded the successful launch and growth of the Sheer Business Inspiration Podcast & Vlog, reaching a wide audience of aspiring entrepreneurs and business leaders
- Founded Inspiring Dining, a unique concept that combined inspirational speakers with fine dining experiences, attracting a loyal following among corporate and private clients
- Played a key role in driving business development and revenue growth for high-profile organizations such as Silverstone Circuits, The ICC Birmingham, and West Bromwich Albion Football Club
Conclusion
With his diverse background, strategic mindset, and proven track record of success, Jo Ferreday is poised to make a significant impact as the Managing Director of Sheer Edge Ltd and the Editor in Chief of Inside Edge magazine. His ability to identify and capitalize on emerging trends, coupled with his strong leadership skills, position him as a valuable asset in shaping the future of the media and business landscapes.
