Professional Overview
Jo Scard is a seasoned communications expert, currently serving as the Founder and Chief Executive Officer of Fifty Acres - The Communications Agency. With a strong background in public relations, communications, and government affairs, Jo's key expertise areas include strategic communications, crisis management, and stakeholder engagement, with a focus on the Australian market.
Experience Summary
Current Role
As the Founder and CEO of Fifty Acres, Jo oversees the development and implementation of strategic communications plans for clients across various sectors. Key responsibilities include leading high-profile campaigns, providing counsel to CEOs and senior executives, and driving business growth. Under Jo's leadership, Fifty Acres has established itself as a reputable communications agency in Australia.
Career Progression
Jo's career spans over three decades, with notable previous roles including Senior Adviser at the Australian Government, Director at Kreab Gavin Anderson, and Media Adviser at the Australian Government. Jo's career trajectory demonstrates a steady progression from advisory roles in government and politics to leadership positions in communications and public relations.
Areas of Expertise
Jo possesses a range of industry-specific skills, including:
Strategic communications and stakeholder engagement
Crisis management and reputation management
Public relations and media relations
Government affairs and policy development
Leadership and management, with expertise in team building and business development
Professional Impact
Jo has made significant contributions to the communications industry, including:
Establishing Fifty Acres as a leading communications agency in Australia
Providing counsel to high-profile clients and CEOs
Driving business growth and development through strategic communications plans
Conclusion
Jo Scard is a highly experienced communications expert with a strong track record of delivering results-driven campaigns and providing strategic counsel to clients. With a focus on the Australian market and a deep understanding of the communications landscape, Jo continues to drive business growth and development through innovative and effective communications strategies.
