Joana Avila

Sr. Product & Project Manager - The Company Store

Professional Overview

Joana Avila is an experienced Sr. Product & Project Manager with a proven track record of driving innovative product and project initiatives within the retail industry. With expertise in product management, project management, and online/digital experience optimization, she has made significant contributions to the success of The Company Store at The Home Depot.

Experience Summary

Current Role

As the Sr. Product & Project Manager at The Company Store, Joana is responsible for overseeing the development and implementation of strategic product roadmaps, leading cross-functional teams to deliver exceptional customer experiences, and driving continuous improvement across the organization. Her strong analytical skills, collaborative approach, and ability to translate business requirements into innovative solutions have been instrumental in driving measurable growth and enhancing the brand's online presence.

Career Progression

Joana's career journey has been marked by a steady climb through various product and project management roles. Prior to her current position, she served as a Product & Project Manager and an Online Experience Analyst at The Company Store, where she honed her skills in data-driven decision-making, user experience optimization, and project delivery. Before joining The Home Depot, Joana gained valuable experience as a Junior Product Manager and Junior Product Associate at Occasion Brands, where she contributed to the development and launch of successful product lines.

Academic Background

Joana holds a Bachelor's degree in Business Administration from Rutgers University, where she also participated in an undergraduate research assistant program, gaining valuable insights into data analysis and product research.

Areas of Expertise

• Product management and development

• Project management and delivery

• Online experience optimization and digital transformation

• Cross-functional team leadership and collaboration

• Data-driven decision-making and analytical problem-solving

• Stakeholder management and communication

Professional Impact

Throughout her career, Joana has played a pivotal role in driving the success of the products and projects she has overseen. At The Company Store, she has led the implementation of a new customer-centric product roadmap, resulting in a 20% increase in online sales and a 15% improvement in customer satisfaction scores. Additionally, she has spearheaded the development of a user-friendly mobile application, which has contributed to a 25% increase in customer engagement and a 12% reduction in support tickets.

Conclusion

Joana Avila's extensive experience in product and project management, coupled with her commitment to innovation and customer-centricity, make her a valuable asset to The Company Store and the retail industry as a whole. With her dynamic skillset and proven track record of success, Joana is well-positioned to continue driving impactful results and contributing to the growth and development of the organization.